There is a perfect social media platform for every food brand marketing plan, but the hard part is finding that perfect match.
There are many different social media platforms food brands could choose to use when marketing their business. Though if chosen poorly, your social media marketing plan could fail. For this reason, it is crucial to determine which social media platform is right for your marketing needs. Consider utilizing multiple platforms to appeal to a larger target audience. We list some of the top social media platforms used today, and why your food brand should consider them to align with your social media marketing plan.
Facebook
Facebook is used primarily among people 18 years-old up to those older than 65. You can post photos/videos, contests, questions, and other types of short posts! It is a great platform to use if you are looking to promote new products. Another great thing it offers is creating private groups. The group function allows you to turn a customer base into a community. Facebook provides the highest return on investment if your food brand can post frequently.
LinkedIn
LinkedIn is for businesses. Most users 25 to 65 years-old. This social media platform is for business to business marketing. LinkedIn is a more formal social media platform since the tone is a professional one, instead of Facebook, which is more communal and conversational. LinkedIn users do not check-in as frequently as other platforms, so an important thing to note is that your engagement may be lower. An upside to this is that audiences do not expect regular postings.
Twitter
Twitter is a popular app for those around the ages of 18 to 50. Twitter’s purpose is to give its users information and content from all over the internet. Short and sweet is the key to Twitter due to the platform’s character limits. This comes with a challenge to your writers, as the posts need to stay informative, captivating, and creative. Links to articles and other source material is the most common type of post on Twitter. The short blurbs are optimal for updating your target audiences on what is happening with your food brand.
Instagram
Instagram has over 500 million users! Over half of its users check Instagram multiple times a day. With it’s function to share photos and videos, it’s incredibly effective for food brands looking to raise brand awareness. Other features include live videos, short clips in their “Stories” tool, and creates a fear-of-missing-out among audiences. A useful tool for broadening your social media marketing plan to use multiple platforms is that Instagram allows you to link Twitter and Facebook accounts! An Instagram post can be automatically shared on Twitter or Facebook with the touch of a button, making your food brand’s social media campaign more efficient.
Pinterest
Users 18 to 65, Pinterest users are wildly varied in demographics. Pinterest targets people who are perhaps artists, designers, decorators, cooks, and those looking for some creative inspiration. Posts are visuals, whether a photo, collage, or video, that includes a link elsewhere on the internet. It is a great way to promote visual content that you create.
Now, these are only five of the most popular social media platforms used throughout the entire world. Some other platforms many food brands use are YouTube, Snapchat, TikTok, etc. In the end, choosing a social media platform is all up to you. It is what you believe will benefit your food brand the most and will help the business in the long run.
If you have any questions or would like to learn more about food brand social media, please reach out to the NewPoint team. If you are interested in more food marketing topics, please visit our Food for Thought page or check out NewPoint’s Patrick Nycz’s book: Moving Your Brand Up the Food Chain.
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Stephanie Bossung
Food industry marketing expertise—from retail to food service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail, while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
Brant Baumann
Brant brings 20 years of experience to NewPoint as a chief brand communicator and marketing-plan contributor.
At the core of his skill set is an ability to hold an outside, investigative perspective on a business in a way that effectively uncovers and isolates that business’ true unique selling proposition—one upon which can be built a marketable brand that is compelling, creative and “sticky.”
Over his tenure, he’s applied these services to a broad and diverse range of business applications along the food supply-and-service chain—from the more conventional food and food equipment manufacturers to the more ancillary enterprises that partner with them, such as the Purdue University College of Agriculture.
Kristy Blair
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.