Top 3 Clues to Help Hire the Right Food Marketing Firm
When you make the decision to hire a food marketing firm, you are on the path to growing your business. Marketing plays a crucial role in your business and can do wonders for your business’ success. A good food marketing agency will inquire about all your company’s sales channels—not just the highly visible CPG—and look to be a good B2B partner in developing strategies to increase your market share everywhere you sell.
1. Specific Business Goals
This is no time for generic goals. Sure, an overall goal can help you and your team move forward but what we really need here are specific, measurable goals. Something we can help show you results. This will allow the firm you hire to work with you and do exactly what you hire them to do. A specific set of measurable strategies and tactics that are in line with your sales efforts needs to be developed. Chapter 4 in Moving Your Brand Up the Food Chain™ is a good place to start.
2. A Dedicated Marketing Budget
A food marketing firm can help with this…
but you have to have an idea of how marketing will be integrated into your operations — not just for one-off projects. For example, your website will need to be well maintained and is an example of an item that will need to be worked into your annual marketing budget. Also, blogging and social media are ways to keep your consumers engaged and invested in your brand. For more information on social media, check out our blog series on building a social media calendar here.
If you’d like to learn more, head to Chapters 11-13 in Moving Your Brand Up the Food Chain™.
3. A High Value on Good Marketing
Your food marketing firm should be your partner.
That’s how we at NewPoint approach our work with our clients. We want to partner with people that believe marketing is an important component and investment to the success of their brand and organizations. No matter the channel, food companies are driven by marketing. Understanding each channel as well as the end consumers is key to growing market share. Creating awareness and gathering loyal consumers are all part of the marketing process.
So come talk to us!
What are your concrete business goals? Do you have a budget? Does your leadership place a high value on marketing in your business?
If you have any questions or would like more about our food marketing firm, please reach out to the NewPoint team. If you are interested in more food brand marketing topics, please visit our Food for Thought page or check out NewPoint’s Patrick Nycz’s book: Moving Your Brand Up the Food Chain.