Fountain Square Brewery
Helping lovers of craft beer avoid the dreaded “middle-age spread.”
Beer—it’s a social institution.
But what happens when, over time, that social habit starts to leave its telltale stamp on your physique?
After numerous joint brainstorming sessions, NewPoint helped Fountain Square Brewery settle on a product name, tagline, and consulted on the packaging copy and design.
After numerous joint brainstorming sessions, NewPoint helped Fountain Square Brewery settle on a product name, tagline, can and packaging copy and design.
The new brew’s name, Hometown Light, speaks to beer’s role in facilitating everyday camaraderie while also alluding to this specific beer’s low-cal formulation:
“98 Calories. All Craft. No Guilt.”
Upon launch, Fountain Square Brewery saw its Hometown Light hit shelves in all of Kroger’s locations across Indiana.
Project Components:
• Market Research • Naming • Packaging Copy