B2B Marketing for Foodservice
Foodservice is our Forte
NewPoint Marketing stands at the forefront of foodservice marketing, leveraging 50 years of food industry expertise to drive success for our clients. As a premier foodservice marketing agency, we have long understood the unique challenges and opportunities for our clients and their brands in this dynamic sector.
Strategy First, Sales Always
Our mantra, “Strategy First, Sales Always,” summarizes our foodservice marketing approach. Each campaign is kicked off by laying out a full-blown strategy that is in line with our client’s goals and market positioning against the competitive field. This strategic groundwork guarantees that every marketing activity that follows is directly focused on driving quantifiable sales results.
The foodservice industry is vast—and complex—encompassing everything from fast-food chains to fine dining establishments, and educational institutions to healthcare facilities. NewPoint’s deep understanding of this diverse landscape pushes our team to create customized, targeted marketing solutions that resonate with each segment of the foodservice market.
Foodservice point of purchase & merchandising.
Full-service B2B Foodservice Agency
As a full-service B2B foodservice marketing agency, NewPoint delivers a wide range of services tailored to the industry’s unique needs. Our expertise spans from positioning brands for success to developing compelling B2B marketing campaigns to creating branded sales materials that drive conversions. We excel in digital advertising, integrated marketing plans, and trade show marketing that leverage multiple channels for maximum impact.
Though we swim in both waters, NewPoint understands the key differences between CPG and b2b marketing initiatives, particularly as they function in the foodservice industry. Your brand’s appeal needs to be more rational than emotional, should offer relevant solutions to complex industrial challenges and should work towards establishing credibility and developing relationships with the right decision-makers.
So, whether you’re trying to reach restaurants, C-stores, food processors, distributors, or institutions, you can trust NewPoint will produce strategic, creative deliverables that speak directly to those customers’ pain points. Whatever you need, from high-level messaging to branded sales collateral, we’re ready to assist in a turnkey fashion.
Foodservice venue positioning and marketing.
Customized Marketing Strategy
In the B2B world of foodservice, decisions are typically driven by practical considerations rather than emotional appeals. Our marketing efforts focus on establishing credibility, showcasing our client’s relevant thought leadership and solutions to industry challenges, and fostering long-term relationships with key decision-makers.
If you’re a food manufacturer looking to expand your reach in the restaurant sector or an equipment supplier targeting institutional buyers, NewPoint has the expertise to elevate your brand. Our team of seasoned professionals is ready to develop a customized marketing strategy to move your brand up the foodservice chain.
Our Foodservice
Marketing Approach
B2B Sales as the Foundation of Food Industry Success
Success in the foodservice industry hinges on effective B2B sales strategies starting with a prioritized, rational, solution-oriented approach to connecting with decision-makers.
Focus on Solution-Oriented Messaging
Our team crafts messages that address the specific challenges faced by foodservice professionals, from restaurant owners to institutional buyers.
Importance of Establishing Credibility and Relationships
Credibility is important in this rapidly changing market. Your messaging strategy should be directed to the right audience pain points and communicated in an authentic tone of partnership and support. We view customer permanency as the consequence of our having formed a lasting bond and creating a favorable growth condition for both sides.
National Restaurant Association (NRA) promotional materials
National Restaurant Association (NRA) tradeshow booth strategy and design.
Solve Real-World Problems
The NewPoint strategic marketing approach is rooted in staying on top of industry trends, markets and technology updates, allowing us to speak the language of foodservice professionals. So, we create compelling narratives highlighting how our clients’ brands help solve real-world problems in commercial kitchens and food operations.
Marketing that Resonates with Buyers
Food service buyers prioritize operational improvements and bottom-line results. As a top foodservice marketing agency, we emphasize products’ practical benefits. Our campaigns often showcase how items can improve efficiency, reduce
costs, or enhance menu offerings. This rational approach resonates with buyers who prioritize partnerships that bring operational improvements and can help show bottom-line results.
Integrated Marketing Strategies
NewPoint’s strategies develop comprehensive marketing programs that include sales enablement tools, trade show materials, and targeted digital campaigns. These integrated efforts ensure consistent messaging across all touchpoints.
Foodservice testimony videos build trust.
Deliver the Data-Driven Insights that Cut Through the Noise
We understand that foodservice decision-makers value data-driven insights. Our marketing materials incorporate relevant statistics, case studies, and testimonials to support product claims. This evidence-based approach builds trust and facilitates informed purchasing decisions. Our strategies are designed to cut through the noise and deliver messages that truly matter to foodservice professionals.
Deep Understanding of Foodservice Channels
NewPoint’s expertise extends to every corner of the foodservice industry:
- Restaurants: From quick-service to fine dining
- Institutional: Healthcare, education, and corrections
- Hospitality: Hotels, resorts, and cruise lines
- Catering and event services
- Foodservice distributors and wholesalers
Foodservice trade marketing.
This comprehensive knowledge allows us to navigate the complex web of foodservice channels effectively.
Targeted Messaging for Foodservice Audiences
Our team excels in crafting messages that resonate with foodservice professionals:
- Executive chefs and kitchen managers
- Purchasing directors and procurement teams
- Food and beverage directors
- Distributor sales representatives
- Institutional foodservice administrators
We understand the unique pain points and priorities of each audience segment.
Foodservice tradeshow marketing
NewPoint Helps Clients Become Valued Partners to Their Customers
In an industry where personal connections often drive business, we help our clients become valued partners to their customers. This approach generates sales and fosters long-term business relationships that withstand market fluctuations.
Strategy Development and Competitive Analysis
We begin by thoroughly analyzing your competitive landscape. Our team identifies key market opportunities and potential challenges. This foundational step informs all subsequent marketing efforts, ensuring a strategic approach to growth.
Integrated Marketing Plans
NewPoint creates cohesive marketing plans that leverage multiple channels for maximum impact. We synchronize various marketing elements to create a unified brand message. Our integrated approach ensures consistency across all customer touchpoints.
B2B Marketing Campaigns
- Tailored messaging for foodservice decision-makers
- Multi-channel campaign execution
- Performance tracking and optimization
Foodservice brand positioning.
BRANDED SALES MATERIAL AND TRAINING
We develop compelling sales collateral that resonates with foodservice buyers. Our team also provides comprehensive sales training to equip your team with industry-specific knowledge and tactics.
Trade Show and Event Marketing
- Strategic booth design and placement
- Pre-show promotion and post-show follow-up
- Interactive demonstrations and product sampling
Digital Marketing Excellence
As a forward-thinking foodservice marketing agency, we excel in digital strategies:
- Engaging video content creation
- Targeted email marketing campaigns
- Display ad design and placement
- Social media management and advertising
K-12 and University Channel Marketing
NewPoint’s expertise in the education foodservice market includes:
- Nutritional compliance marketing for K-12 programs
- Sustainable and locally-sourced food campaigns for universities
- Cost-effective bulk ordering strategies for school districts
Does Your Foodservice Marketing Address Industry Challenges?
As a leading foodservice marketing agency, NewPoint understands the evolving landscape of the industry.
We help our clients address the most pressing challenges facing their foodservice customers’ businesses today.
Tackling Labor Shortages and Staffing Issues
The foodservice industry continues to grapple with significant workforce challenges.
NewPoint assists clients in developing marketing communications that address these issues through:
- Developing employer branding strategies to attract top talent
- Creating targeted recruitment campaigns across various platforms
- Designing retention programs that highlight career growth opportunities
- Implementing marketing initiatives that showcase company culture and benefits
Our approach helps foodservice businesses stand out in a competitive labor market.
Navigating Rising Food Costs
Increasing food prices pose a significant challenge to foodservice operators.
NewPoint’s strategies include:
- Crafting marketing messages that emphasize value without compromising quality
- Developing promotional campaigns for cost-effective menu items
- Creating content that educates customers on industry-wide price fluctuations
- Designing visually appealing menus that highlight profitable dishes
We help our clients maintain profitability while managing customer expectations.
Adapting to Evolving Consumer Preferences
As a foodservice marketing agency, we stay ahead of changing consumer trends. Our services include:
- Conducting market research to identify emerging dietary preferences
- Developing marketing campaigns for new menu items that align with current trends
- Creating social media strategies to engage health-conscious consumers
- Designing promotional materials that highlight sustainable and locally-sourced ingredients
NewPoint helps foodservice businesses remain relevant in a rapidly changing market.
By addressing these challenges head-on, NewPoint empowers foodservice clients to thrive in today’s competitive landscape. Our tailored marketing solutions help businesses adapt, innovate, and grow despite industry obstacles.
NewPoint’s Trusted Industry Sources & Partners
NewPoint Distributor Programs
NewPoint’s Unique Expertise in Foodservice Marketing
As a leading foodservice marketing agency, NewPoint brings unparalleled expertise to the table. Our 50-year legacy in B2B and foodservice marketing sets us apart in this competitive industry.
Half a Century of Foodservice Marketing Excellence
- Half a Century of Foodservice Marketing Excellence
- Established track record of successful campaigns across various foodservice sectors
- Evolved strategies to meet changing industry demands
- Long-standing relationships with key players in the foodservice ecosystem
Take the Next Step with NewPoint: Your Foodservice Marketing Partner
Are you ready to elevate your brand in the competitive foodservice industry?
Our team of experts is ready to develop a customized marketing strategy that will set you apart from the competition. Whether you’re a restaurant supplier, food manufacturer, or equipment provider, we have the expertise to boost your visibility and drive sales.Take advantage of our free initial consultation.
During this session, we’ll discuss your current marketing efforts and identify areas for improvement. Our team will provide valuable insights and outline potential strategies to help you reach your target audience more effectively.
Ready to see what NewPoint can do for your foodservice brand?
Here’s how to get started:
- Visit our contact page
- Fill out the simple form with your basic information
- Briefly describe your current marketing challenges or goals
- Click submit, and we’ll get back to you within 1-2 business days
Don’t wait to unlock your brand’s full potential in the foodservice sector. Contact NewPoint today and take the first step towards a more impactful marketing strategy.
Let’s work together to move your brand up the foodservice chain and achieve lasting success in this dynamic industry.
NewPoint Foodservice Marketing Services:
- B2B Brand Strategy and Positioning
- Pitch Decks
- Branded Sales Materials
- Trade Show and Event Marketing
- Email Marketing
- Direct Mail Marketing
- Digital Video or Display Ads
- Website Design
- Integrated Marketing Plans
- Sales Market Analysis
- Buying Group Marketing
- Distributor Marketing Programs
