Why Your Brand Needs a Robust Food Marketing Campaign The need for a food marketing campaign came up a few weeks ago when the owner of a small artisanal cheese company reached out to NewPoint. Evidently, she was frustrated when she shared that their cheese is amazing but barely staying afloat in this crowded market….
Unlocking the Sales Potential of Food Ads: A Guide for Food Marketing Professionals Food ads are the best way to illustrate a brand’s message and potential to the target audience. Consequently, the Newpoint Marketing team has put together this comprehensive exploration of the effectiveness of food advertising. Additionally, food ads are pivotal in driving consumer…
Food Marketing Strategies to Boost Your Brand Awareness and Sales Time-tested food marketing strategies are crucial for brands to stand out and connect with consumers. It is also crucial to drive sales in a competitive marketplace. Effective marketing ensures your food brand is visible, memorable, and resonates with your target audience’s preferences and values. Through…
The Essential Guide to the Food Brand Creative Brief in Food Industry Marketing What is a Food Brand Creative Brief? A food brand creative brief is a foundational document that outlines the goals and expectations of your marketing project. It details the target audience, key messages, and desired outcomes, providing a clear roadmap for the…
Dual-Path Top Food Marketing Strategies in CPG and B2B Brands For most food companies, NewPoint works with the need for both B2C CPG and B2B food service top food marketing strategies in their sales portfolio to stay competitive. and drive margins. In today’s ever-evolving food industry landscape, businesses continuously navigate complex challenges and opportunities, especially…
Understanding Food Marketing Companies: Services for CPG and B2B Good food marketing companies offers an array of marketing services for both consumers (CPG) and businesses (B2B), each with unique needs and objectives. This is vitally important since the food industry is a dynamic and evolving sector, where marketing plays a crucial role in navigating competitive…
Grow Brand Sales with Creative Food Marketing Agencies Creative food marketing agencies are at the core of the ever-changing landscape of the food industry, where marketing has remained a constant catalyst for success. From the early days of simple advertisements to the complex digital campaigns of today, the evolution of food marketing is a testament…
The Evolution of The Food Ad Agency: From Roots to Revolution A good food ad agency will elevate brands across all channels—but it starts with the food industry, which is vibrant and ever-evolving and has always relied heavily on advertising to connect with consumers. At the heart of this connection are food advertising agencies, entities…
Rise of Iconic Food Brands & the Food Marketing Agency In an era where food is not just sustenance but a cultural phenomenon, the role of the food marketing agency has become instrumental in crafting the identities of iconic food brands. As culinary landscapes evolve and consumer tastes become more discerning, these agencies have emerged…
What Does it Take to Get on The Food Network? The Food Network has become synonymous with culinary excellence and has launched the careers of numerous talented chefs and food entrepreneurs. If you’re a food product creator or a small business owner with dreams of showcasing your delectable creation on a Food Network show, you’re…
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.