Essential Methods for Taking Food Brands to the Next Level: A Food Marketing Company Food manufacturers require high-level marketing to stand out in the in a very competitive marketplace. Companies like NewPoint marketing, a food marketing and strategy firm, create custom plans for the ever-changing food industry. Our goal is to boost sales and grow…
Food Marketing Strategies: Navigating the New Terrain NewPoint Marketing clients competing in the mega mass market—from Walmart to Target, Amazon, and Kroger—face intense competition. They often utilize advanced food marketing strategies in their Go-to-Market playbook. Moreover, if you’re not at the top of the brand pile, it can be very frustrating. It is not uncommon…
Looking for a Food Industry Marketing Agency? 🤔 Tips to Find the *Right* One Our firm, Newpoint Marketing, is a top food industry marketing agency. This means we regularly receive emails and telephone calls from some of the country’s biggest and smallest food brands. Although our SEO does a good job of placing our firm…
*The “By-No-Means-Definitive, Big-Picture-Version” of How to Start a Business in the Food and Beverage Industry At NewPoint, we talk to a LOT of food brand startups looking for huge success in the food and beverage industry. When we put our food marketing consultant hat on, our our advice is pretty straightforward: You need to be…
Distribution Channel in the Food and Beverage Industry Distribution channels play a key role in the food and beverage industry. They bridge the gap between producers and consumers. This blog will delve into various distribution channels. We aim to highlight their unique challenges. Additionally, we will provide strategies to maximize their potential. Our objective is…
Marketing for Food Business – NewPoint Marketing’s Top 5 Tips When we think “marketing for food business,” it is important to focus on its pivotal role in consumer packaged goods (CPG) and equally crucial business-to-business (B2B) foodservice sector. Marketing for Food Business: Channels Now, in the CPG sector, it’s all about grabbing attention and building…
Essential Methods for Taking Food Brands to the Next Level: A Food Marketing Company When food manufacturers want to increase their visibility in the market, it is essential for them to choose a food marketing company that is skilled in the field. When it comes to the ever-changing food industry, a food marketing company specializes…
Flavorful History of Food and Beverage Market Research The history of food and beverage market research is rich with stories of brands that listened to their customers, adapted to changing tastes, and ultimately thrived in a competitive market. These famous brand stories testify to the enduring importance of market research in the food and beverage…
Great Brands: Examples of Iconic Food Brand Growth In the ever-evolving world of food marketing, some great brands have stood the test of time, becoming household names and icons of their respective industries. These brands didn’t achieve their status overnight; instead, they followed a recipe for success that involved innovation, clever marketing strategies, and a…
Top Food and Beverage Marketing Companies and the Food Brands They Elevated Over the past 50 years, a few standout food and beverage marketing companies have significantly influenced the way we perceive, consume, and love food. At NewPoint Marketing, we have a track record of helping food brands achieve their goals, and we’re ready to…
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.