The Essence of Creative Food Branding Creative branding has become the secret ingredient for success in today’s fiercely competitive food industry. For marketing professionals steering food brands, understanding the nuances of creative branding is crucial to carving out a distinctive identity in a saturated market. Creative branding in the food industry goes beyond eye-catching logos…
The Strategy Behind Core Values of a Food Business When I talk to clients about why core values of a food business matter, I share Siggi Hilmarsson’s story. Siggi Hilmarsson had the vision of Siggi’s Dairy. And it defines what values based on health and authenticity can achieve. When he moved to America from Iceland…
Developing a Branding Strategy for CPG Food Products As a food brand manager, you’re tasked with creating a compelling brand identity that resonates with consumers. Therefore, a strong branding strategy is crucial for success in today’s competitive CPG landscape. Let’s explore key elements and best practices for developing an effective branding strategy for your food…
Unveiling the Essence of Brand Values: A Crucial Element in Food Marketing Consumer preferences constantly evolve in the dynamic food industry, where competition is fierce. That’s why successful food marketing now relies on more than just product quality and innovation; it also hinges on aligning brand values with consumer expectations. Setting the stage In the…
Innovative Food Branding Strategies and the Balance of Indulgence and Health In the dynamic and ever-changing world of the food industry, food branding strategies today face a challenge. They must balance the intricate task of satisfying the consumer’s twin cravings for indulgence and wellness. As we navigate this multifaceted landscape, pioneering branding approaches are crucial….
Captivating Trade Show Booth Designs for Food Brands A good trade show booth design can provide an excellent platform for food brands to showcase their products, network with industry professionals, and engage directly with their target audience. However, with numerous competitors vying for attention, food brands must create a stand-out trade show booth. An eye-catching…
Beyond Aesthetics & the Importance of Food Brand Packaging In today’s highly competitive food industry, the significance of food brand packaging cannot be overlooked. Beyond merely serving as a container for products, packaging plays a pivotal role in capturing consumer attention, conveying brand values, ensuring product safety, enhancing user experience, and fostering memorable experiences. In…
The Power of Great Packaged Food Design: Enhancing Your Sales and Brand Identity Developing a distinctive, engaging packaged food design that aligns with the brand’s identity is critical to stand out in the highly competitive world of food manufacturing. How NewPoint Marketing Approaches Packaged Food Design Make a Lasting Initial Impression: Your product’s packaging…
What is Brand Strategy: Critical Planning to Grow Your Business NewPoint Marketing is a marketing firm that specializes in helping food and beverage brands with their marketing and branding strategies. We offer a range of services that are specifically designed to help these types of brands succeed in a highly competitive industry by answering the…
Leverage the Expertise of a Food Branding Agency Are you tired of struggling to make your food brand stand out in a sea of competitors? Do you spend countless hours trying to come up with catchy slogans or eye-catching packaging designs only to see lackluster results? Well, fear not my friend because there is a…
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.