#TikTokMadeMeBuyIt: Brands Capitalize on TikTok Sales TikTok sales? You have at least a passing familiarity with TikTok, regardless of whether you like it, dislike it, or are perplexed about what it is. But have you ever heard the expression becoming increasingly common, “TikTok made me buy it?” On the site, it is most frequently used…
Considering the Direct-to-Consumer (DTC) Model for Your Food Brands? The DTC business model has seen a meteoric rise in popularity in the realm of the food and beverage industry. Before the Covid-19 pandemic, companies were already shifting toward selling more products directly to end users, thereby skipping the step of selling their wares to retail…
KPIs and Your Digital Marketing Food and Beverage Agency To improve your marketing strategy and continue seeing better results, you must closely monitor your key performance indicators (KPIs). But why are these numbers so important? What are the best KPIs to track? And how can a digital marketing agency help you track and act upon…
A Winning Instagram E-Commerce Strategy for Your Brand How can you get the most value out of your Instagram e-commerce strategy? Instagram can be a powerful marketing tool, but only if you know how to use it effectively. Countless e-commerce brands have already found success marketing on Instagram, thanks to practices like targeting the right…
Food Brand Advice for CPG Loyalty Programs Customer loyalty is difficult for brands of all sizes, but for today’s CPG (consumer packaged good) brands, the opportunities are narrower than ever with a well-designed loyalty program. With a wide range of tools, technologies, and resources, Brands today have many options to optimize—and improve—their CPG loyalty programs…
The Shift to Digital Shopper Marketing Ah, the good old days. The year is 1980, when marketers only had to worry about traditional media forms. Your consumer sat around the tv or listened to the radio, heard or saw an ad about cereal, their kids convinced them to buy it, and boom, they just purchased…
Leverage Online Sales Opportunity: Food Brand E-commerce Optimization Food Brand E-commerce Optimization is key Growing Shopping Experience There is no better time to launch a food brand to add e-commerce & an online storefront to their website. The 2020 Coronavirus Pandemic impact: Online grocery sales reached $5.30 billion in April, beating a record of $4.00…
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.