Grow Brand Sales with Creative Food Marketing Agencies Creative food marketing agencies are at the core of the ever-changing landscape of the food industry, where marketing has remained a constant catalyst for success. From the early days of simple advertisements to the complex digital campaigns of today, the evolution of food marketing is a testament…
The Evolution of Great Food Packaging The evolution of great food packaging reflects broader societal changes, technology, and consumer behavior. Packaging continues to evolve from its humble beginnings as a functional necessity to its current role as a key marketing tool and environmental statement. As we look towards the future, it’s clear that the journey…
The Evolution of The Food Ad Agency: From Roots to Revolution A good food ad agency will elevate brands across all channels—but it starts with the food industry, which is vibrant and ever-evolving and has always relied heavily on advertising to connect with consumers. At the heart of this connection are food advertising agencies, entities…
The Evolution of Shopper Marketing Strategies: How We Got Here The best shopper marketing strategies are created to influence customer behavior and decisions at the point of purchase and have evolved significantly over the years and have become essential in the marketing mix, especially for businesses like food brands that thrive on direct consumer engagement….
The Evolution of B2B Foodservice Marketing The business-to-business (B2B) marketing landscape, particularly in the foodservice industry, has undergone significant transformation over the years. From the early days of straightforward transactions to the digital age’s complex web of relationships and branding, the journey of B2B foodservice marketing is a rich tale of innovation, strategy, and adaptation….
Flavorful History of Food and Beverage Market Research The history of food and beverage market research is rich with stories of brands that listened to their customers, adapted to changing tastes, and ultimately thrived in a competitive market. These famous brand stories testify to the enduring importance of market research in the food and beverage…
Rise of Iconic Food Brands & the Food Marketing Agency In an era where food is not just sustenance but a cultural phenomenon, the role of the food marketing agency has become instrumental in crafting the identities of iconic food brands. As culinary landscapes evolve and consumer tastes become more discerning, these agencies have emerged…
Great Brands: Examples of Iconic Food Brand Growth In the ever-evolving world of food marketing, some great brands have stood the test of time, becoming household names and icons of their respective industries. These brands didn’t achieve their status overnight; instead, they followed a recipe for success that involved innovation, clever marketing strategies, and a…
Strategies for Social Media Food Marketing The Evolution of Social Media Marketing: A Delicious Journey Food and social media are two things that have become inseparable in our digital age. Whether you’re a foodie or not, you’ve undoubtedly stumbled upon mouthwatering food photos, videos, and recipes while scrolling through your social media feeds for food…
Top Food and Beverage Marketing Companies and the Food Brands They Elevated Over the past 50 years, a few standout food and beverage marketing companies have significantly influenced the way we perceive, consume, and love food. At NewPoint Marketing, we have a track record of helping food brands achieve their goals, and we’re ready to…
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.