The Essence of Creative Food Branding Creative branding has become the secret ingredient for success in today’s fiercely competitive food industry. For marketing professionals steering food brands, understanding the nuances of creative branding is crucial to carving out a distinctive identity in a saturated market. Creative branding in the food industry goes beyond eye-catching logos…
What is Brand Strategy: Critical Planning to Grow Your Business NewPoint Marketing is a marketing firm that specializes in helping food and beverage brands with their marketing and branding strategies. We offer a range of services that are specifically designed to help these types of brands succeed in a highly competitive industry by answering the…
Why a Brand Positioning Strategy? Every food product line needs a brand positioning strategy—a set of identity standards that define your business and make it more easily visible and understandable to your customers. But a brand isn’t something you build or establish wantonly; it’s something that requires objective data, strategic direction, and creativity to establish…
Your Brand Core Values Increasingly, consumers are consciously making purchasing decisions based on brand core values, or the ethics of the products and brands available to them. So it’s not just about the taste of your food or the style of your brand; it’s also about the practices your company follows, the messages it communicates, and…
Top six food brands we need to watch Building a food brand isn’t easy, but it’s much easier when you have powerful examples to draw from. So whether you’re trying to brainstorm a new name or tagline for an emerging startup or hoping to develop a compelling new advertising campaign for your existing company, it’s…
Food and Beverage Branding Agency adds Value to Your Brand Branding is one of the most powerful tools in your arsenal for building your company’s reputation, improving the visibility and sales of your food and beverage products, and bolstering your chances of long-term success. With the help of a food and beverage branding agency, you…
Rules for Food Brand Positioning: Focus To Win It is one big, crowded, crazy-competitive world out there. How does a brand stand a chance? By finding its real brand strength and focusing on winning. Consider the following as you move ahead. The Food Brand Positioning Challenge The goal of food brand positioning is to determine…
The Retail Perspective: The Retail Food Buyer Pitch Meeting Recap: The more we know about what food buyers are looking for in a vendor partner, the better we are at helping our clients. We conducted over 25 in-depth retail food buyer interviews and surveyed several thousand more for my book: Moving Your Brand Up the…
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.