The Benefits of a Sports Sponsorship for Your Food Brand Like any non-football fan, I tune into the Super Bowl for two things; ads and the halftime show. Instead of diving deep into who lip-syncs and who doesn’t, let’s explore the ad side of things; sports sponsorships. Obviously, the brands that advertise during the Super…
Busch Light Sales: What can we learn about brand growth from Busch Light? Let’s take a deep dive into all their marketing secrets. I think we are all familiar with Bud Light at this point. As the leader in U.S. beer sales for the past several years, we are inundated with their advertising. If you…
Food Brand Trade ShowBoost Food Brand Trade Show Impact with These 3 Tips Have you ever been stopped in your tracks by an incredible display or exhibit while walking a trade show? I know I have. It happened to me at the 2019 NRA (National Restaurant Association) trade show in Chicago. The Beyond Meat open…
Food Buyers Expect Higher Level Presentations First, Let’s be clear, this isn’t a farmer’s market. There’s a difference in selling your product to consumers vs. buyers, so brush up on your retail selling pitch and get your game-plan ready. It’s good to have a general plan for any shows/events you plan to attend throughout the year,…
Summer Fancy Food: Food Trend Highlights My June 29, 2019, post put a spotlight on Summer Fancy Food brands feeding the low-carb Keto craze. But like I saw last year, in an NYC convention that showcases over 2,500 food companies in the Javits Center, there were a lot of other food trend highlights. What qualifies to be…
Summer Fancy Food: The Showcase for Food Trends Spotlight The Summer Fancy Food Show in NYC showcases over 2,500 food companies covering every inch of the cavernous Javits convention facility. Just like my visit last year, this year was eventful and noteworthy. To say it’s vast would be an understatement. I walked the entire show…
Food entrepreneur marketing workshop One of the more fulfilling and meaningful things I get to do is act as a mentor for FamilyFarmed‘s Good Food Accelerator. I’ll let their website describe the organization: The Good Food Accelerator (GFA) gets emerging Good Food CPG (consumer packaged goods) brands ready for prime time, giving them the skills to…
Emerging Food Brands Win the Day! It has been an incredibly busy two weeks since our Emerging Food Brands Conference. Thank you to all the food companies, the experts, Indiana State Department of Agriculture‘s Indiana Grown program and both our Purdue University partners: Purdue Food Sciences and the Purdue Foundry for supporting this event. Special…
Emerging Brands Focus of Food Conference: Get on the Shelf & Stay on the Shelf! I am proud to announce that registration is open for the 2nd Annual Emerging Food Brands Conference! When: October 2nd, 7:30 am to 5 pm Where: Purdue University Memorial Union and the Stewart Center Who should attend: Emerging food CPG (consumer…
64th Summer Fancy Foods Show shines a spotlight on specialty foods and emerging CPG brands. The 2018 Summer Fancy Foods Show in NYC does not disappoint. Overwhelm? With over 2,600 exhibitors covering 320,000+ square feet of exhibit space? Maybe a little. But there is a lot to be excited about walking the show. The depth and…
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.