Win the Sale with CPG Private Label Food Packaging

It’s no secret that retail grocery private label brand’s sales are skyrocketing.

Sure, that can mean competition from the very store shelf you hope to sell your food brand. Or it could mean an opportunity for the growth-minded food company looking for sales in multiple channels.

We talked with retail food buyers. Starting a partnership with a new customer start with a supplier’s ability and willingness to provide private label products.

Is your brand qualified?

Here is a shortlist of some of the brands you might want to consider working to supply.

• Costco’s Kirkland Signature
• Wal-Mart’s Great Value
• Whole Foods’ 365 Everyday Value
• Meijer’s Meijer Gold
• Target’s 36 private or “owned” labels such as Archer Farms and Simply Balanced

Publix, Wegman’s, Walgreens, CVS, Rite Aid, Family Dollar, DG, Giant Eagle, and Raley’s all have private label store brands.

Like Trader Joe, Aldi is all private label brands:

• Appleton Farms – Ham and Salami
• Aunt Maple’s – Pancake Mix and Maple Syrup
• Bake House Creations – Refrigerated Biscuits and Cookies
• Aldi Cookie Dough
• Baker’s Corner – Baking Supplies
• Baker’s Treat – Individually Wrapped Snack Cakes and Rolls
• Bellissimo – Coffee
• Beaumont – Coffee
• Belmont – Ice Cream and Pies
• Belmont Ice Cream
• Benner – Tea
• Benton’s – Packaged Cookies and Ice Cream Cones
• Benton’s Crispy Coconut Rolls
• Berryhill – Honey, Jelly, and Spreads
• Bon Italia – Canned Ravioli and Pasta with Sauce
• Breakfast Best – Frozen Breakfast Favorites
• Bremer – Frozen Meals & French Onion Soup
• Brookdale – Canned Meat
• Burman’s – Ketchup, Mayo, BBQ Sauce and Condiments
• Carlini – Cooking Oils
• Casa Mamita – Mexican Favorites
• Cattlemen’s Ranch – Beef Patties
• Cheese Club – Mac & Cheese
• Chef’s Cupboard – Broth, Soup, and Boxed Sides
• Hawaiian Stuffing Mix
• Choceur – Chocolate & Peanut Butter Cups
• Cook House – Cooking Sauces
• Countryside Creamery – Butter and Cream
• Dakota’s Pride – Canned Beans
• Deutsche Kuche – German Product Line
• Earth Grown – Plant-Based Products
• Earthly Grains – Boxed and Bagged Grains
• Elevation – Protein Bars and Shakes
• Fit & Active – For a Healthier You
• Fremont Fish Market – Fish and Seafood
• Aldi Nashville Hot Shrimp
• Friendly Farms – Milk & Dairy Products
• Fusia – Asian Favorites
• Goldhen – Eggs
• Great Gherkins – Pickles
• Happy Farms – Cheese
• Happy Harvest – Canned Vegetables
• Journey To Thailand – Thai Favorites
• Kirkwood – Chicken and Turkey Products & Chicken Breast Fillets
• Little Salad Bar – Greens and Premade Salads
• liveGfree – Gluten-Free Products
• L’oven Fresh – Bread
• Lunch Buddies – Fruit Snack and Lunchbox Favorites
• Lunch Mate – Lunch Meat
• Mama Cozzi’s – Pizza and Garlic Bread
• Aldi Breakfast Pizza
• Millville – Cereal and Bars
• Moser Roth – Chocolate
• Nature’s Nectar – Fruit Juice
• Never Any! – Meat without antibiotics or steroids
• Northern Catch – Canned Tuna
• Park Street Deli – Hummus, Pickles, Dips, and Packaged Deli Sides
• Aldi Atomic Pickles
• Aldi Crab Rangoon Dip
• Parkview – Hot Dogs and Sausages
• Peanut Delight – Peanut Butter
• Priano – Premium Italian Favorites
• Pueblo Lindo – Hispanic Favorites
• PurAqua – Water
• Reggano – Pasta and Jarred Sauce
• Savoritz – Crackers
• Sea Queen – Shrimp and Fish
• Season’s Choice – Frozen Fruit and Vegetables
• Simms – Jerky and Meat Snacks
• Simply Nature – Feel Good Ingredients
• Southern Grove – Dried Fruit and Nuts
• Specialty Selected – Aldi Gone Gourmet
• Stonemill – Spices and Seasonings
• Sundae Shoppe – Ice Cream and Fruit Bars
• Sweet Harvest – Canned Fruit
• Tuscan Garden – Salad Dressings and Salad Toppings
• Aldi Ranch Dressing
• Village Bakery – Baked Goods
• Winking Owl – Affordable Wine

If this list says anything, it’s this: there is a place for every brand in private label sales.

Buyers and retailers believed that partnerships between themselves and the manufacturers they work to begin and develop in many ways. The private label option is often an essential factor. As one buyer we talked to said, “a true partnership should go beyond the branded product you offer.” That said, you should think about your willingness and ability to produce private label brands.

If you have any questions or would like to learn more about selling your CPG food brand in private label food packaging or about NewPoint, please reach out to the NewPoint team — interested in food marketing topics? Also, please visit our “Intel” page or check out my book: Moving Your Brand Up the Food Chain.