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Truly Awesome Brand Packaging

Brand packaging so pretty it inspired this designer to want to write about it! Or sing, if I could. I can’t—nobody wants to hear that. A design that is so simple, yet I could go on for days about it! Where to start? The stark contrast of the black, bold san serif font against a…

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Your CPG Brand on Social Media: The Two “Musts”

Now more than ever, consumers are interacting with brands on social media. Whether it’s to research a product before buying, contact customer service, or interact with a promotion, there’s no doubt it is a favorite means of communication among consumers. That’s why, as a CPG brand on social media, you must actively upkeep, interact with,…

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Get the Most Out of Your CPG Photoshoot – PART 2

It’s Now Time for the CPG Photoshoot Yay, you! You’ve just read steps 1-4 about the importance of surrounding yourself and your product with the best in the business of selling food. You have planned your CPG photoshoot, and you are now armed with the perfect photographer and food stylist to make your product shine…

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Get the Most Out of Your CPG Photoshoot – PART 1

Invest in a CPG Photoshoot First Things First. . . Stock Photography vs. a CPG Photoshoot of Your Actual Product Investing in good photography of your actual product is paramount for its success or failure. You would think this would be a “no-brainer.” You would think. However, many (many!) companies rely heavily on stock photos,…

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Food Packaging: 6 Rules to Get Shelf-Ready

How do you make your food packaging great? The average supermarket in the U.S. holds roughly 40,000 different items (FMI Food Marketing Institute). That’s 40,000 different food packaging designs. This stands the reason that great design—among other key things—is a necessity when you want to ‘raise your hand’ in the crowd of 40K and say…

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The Wright Way to Redesign Your Brand Packaging

We can all take some inspiration from the beautiful job the folks at Wright® did when redesigning the brand packaging for their 1.5lb bacon stack pack. This is brand packaging redesign done right. Subtle upgrades that elevate the brand into the modern era—but not too drastic of a change that they lose their audience. You…

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Planning Your CPG Brand’s Social Media Calendar | Part 3

The 3rd step in planning an outline for your CPG brand’s social media calendar for the entire year focuses on promos, coupons and giveaways. Remember that the goal is to have everything already thought out so you’ll just need to create your content when you have more details. After you’ve outlined all relevant holidays and…

NewPoints favorite CPG instagrams

NewPoint’s Favorite CPG Brands on Instagram

Food Marketers’ Favorite CPG Brands on Instagram Here part of the NewPoint team shares which CPG brands on Instagram they follow and why as food marketers, they resonate with each brand’s social media content. Ryan, Lead Web Developer Redbull I follow Redbull mainly because I like their product, but I keep following them for how…

planograms

Planograms: Store Check & Food Brands

Food Brands and Planograms: Why In-Person Store Checks Rule Planogram definition plan·o·gram /ˈplanəˌɡram/ noun: planogram; plural noun: planograms A diagram or model that indicates the placement of retail products on shelves to maximize sales. While IRI, Nielsen, and industry associations can provide you and your company with crucial outside information based on data and analysis,…

CPG Packaging

CPG Packaging Innovation Boosts Food Brands

How CPG Packaging Innovation Helps Food Brands Stand Out On The Shelf It is a crazy competitive world out for food brands vying for attention, and the grocery store is one of the hardest places to stand out. Done right, your brand can use CPG packaging innovation to attract shoppers, make your brand stand out,…