The Evolution of Great Food Packaging The evolution of great food packaging reflects broader societal changes, technology, and consumer behavior. Packaging continues to evolve from its humble beginnings as a functional necessity to its current role as a key marketing tool and environmental statement. As we look towards the future, it’s clear that the journey…
The Power of Great Packaged Food Design: Enhancing Your Sales and Brand Identity Developing a distinctive, engaging packaged food design that aligns with the brand’s identity is critical to stand out in the highly competitive world of food manufacturing. How NewPoint Marketing Approaches Packaged Food Design Make a Lasting Initial Impression: Your product’s packaging…
You could build your food brand the hard way. Invest a lot of blood, sweat and tears (aka brand development, market testing and advertising spend) into becoming a household name. It may work, and you may reap the ROI that comes with being #1 in your category. Or you could go the anonymous route. Manufacture…
Win the Sale with CPG Private Label Food Packaging It’s no secret that retail grocery private label brand’s sales are skyrocketing. Sure, that can mean competition from the very store shelf you hope to sell your food brand. Or it could mean an opportunity for the growth-minded food company looking for sales in multiple channels….
Beautiful Beer Packaging by Goose Island I know, I know, another beer blog. I can’t help what inspires me! Unlike my previous blog about Busch Light’s brand growth, I’m getting back in my lane and talking about Goose Island’s beer packaging and visuals. A few weeks ago, I was perusing the beer aisle at the…
How CPG Packaging Innovation Helps Food Brands Stand Out On The Shelf It is a crazy competitive world out for food brands vying for attention, and the grocery store is one of the hardest places to stand out. Done right, your brand can use CPG packaging innovation to attract shoppers, make your brand stand out,…
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.