Will Your Food Brand Need an Investor Pitch Deck? Investor pitch decks draw from many of the same concepts we advise you to include in your food buyer pitch decks. The main difference is that instead of getting on the food retail shelf, you are asking for funding—or a cash infusion. One thing investors have…
As I touched on in my previous blog in the series, Food Brand Pricing is key in maximizing your business. In my last blog, the strategy I brought up focused more on the competition you face. Now, I’m switching gears to focus more on the consumers and maximizing their willingness to pay (WTP). One reason…
When looking for ways to increase profit food business owners often look for shortcuts like a quick coupon campaign, or cutting key ingredients from the recipe, decreasing the quality of their good. These strategies, while possibly increasing the bottom line in short-term, isn’t necessarily sustainable. One thing that remains as the end all be all…
Your Questions Answered: Q&A 1st Round of the Financing for Growth Roundtable #5: Trademarks, Valuation & Exit Strategies Welcome back! Here we are presenting the 5th and final post in our series on the Financing for Growth Panel from our NewPoint Emerging Food Brands Conference. A short recap of how this works: Emerging Food Brands…
Your Questions Answered: Q&A 1st Round of the Financing for Growth Roundtable #4: Trademarks, Market Potential & Valuation This post finds us rolling into the 4th in our series on the Financing for Growth Panel from our NewPoint Emerging Food Brands Conference. Here’s how this works: Emerging Food Brands looking to grow have limited options financially….
Your Questions Answered: Q&A 1st Round of the Financing for Growth Roundtable #3: Capital Purchases & The Investor Partnership Welcome to the 3rd in our series on the Financing for Growth Panel from our NewPoint Emerging Food Brands Conference. A short reminder of how this works: Emerging Food Brands looking to grow have limited options…
Your Questions Answered: Q&A 2nd Round of the Financing for Growth Roundtable #2: The Funding Process Welcome back to our series on the Financing for Growth Panel from our NewPoint Emerging Food Brands Conference. Here’s a quick recap: Emerging Food Brands looking to grow have limited options financially. Many we talk to are self-funded through…
Your Questions Answered: Q&A 1st Round of the Financing for Growth Roundtable #1: Venture vs. Traditional Financing Welcome to our series based on the Financing for Growth Panel from our NewPoint Emerging Food Brands Conference. Let’s look at how this works: Emerging Food Brands looking to grow have limited options financially. Many we talk to are…
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.