Why Your Brand Needs a Robust Food Marketing Campaign The need for a food marketing campaign came up a few weeks ago when the owner of a small artisanal cheese company reached out to NewPoint. Evidently, she was frustrated when she shared that their cheese is amazing but barely staying afloat in this crowded market….
Leverage the Expertise of a Food Branding Agency Are you tired of struggling to make your food brand stand out in a sea of competitors? Do you spend countless hours trying to come up with catchy slogans or eye-catching packaging designs only to see lackluster results? Well, fear not my friend because there is a…
Encouraging engagement on your food brand’s social media platforms What does social media engagement mean? Social media engagement is when an individual interacts with your food brand’s social media page—whether that is commenting or liking a post, sharing a post, messaging your page, following your page, even just looking at your page, etc. All of…
Adding authority and authenticity to a corporate food brand’s social media platform The way you present your food brand’s social media page to the public determines what you will receive back. If your page is corporate looking and stuffy, you won’t get the feedback you are looking for. On the other hand, if you are…
Boost your visibility to potential customers and grow your audience on your food brand social media platforms. Why is building awareness important? Building awareness for your food brand on social media is crucial when trying to make a name for your company as a whole. If done correctly, social media can not only boost the…
Offer Easy, Mobile-Friendly Solutions when Marketing Food to Millennials Paul Rowton, vice president, GES/Edwards Food Giant in Arkansas, has a telling quote at the very end of a recent Supermarket News article, Millennials at the Meat Counter that says: “They want to cook, they just have less time than their parents did.” Googling “Millennial Grocery” will…
Indulge yourself: Own your truth in food brand marketing. When it seems like the whole world is made up of gluten-free-keto-vegan-organic-paleo healthy, good-for-you foods and your brand – which will never win any health food prizes – is a sweet, sugar or fat-laden treat, my advice is to embrace it. You don’t need to advocate folks…
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.