Indulge yourself: Own your truth in food brand marketing. When it seems like the whole world is made up of gluten-free-keto-vegan-organic-paleo healthy, good-for-you foods and your brand – which will never win any health food prizes – is a sweet, sugar or fat-laden treat, my advice is to embrace it. You don’t need to advocate folks…
Clean Label Marketing and Brand Transparency If you watched the Big Game, even while simultaneously doing your taxes (yeah, the game was THAT good) You may have noticed the Bud Light commercials. They called out their competitors for using corn syrup in their beer, while they refrain from using that ingredient. This “clean label” trend…
Your Questions Answered: Q&A 4th Round of the Food Buyer’s Roundtable: Local Food in Big Stores Time to dial into the final installment of the last in our NewPoint Emerging Food Brands Conference workshop Q&A series. We began this journey with Social Media Marketing, attacked Vetting a Co-Packer, and followed that up with a Financing for Growth…
Your Retail Selling Story (Hint: Your Retail Marketing Deck) A retail marketing deck is one of food brands’ most critical–and challenging–sales components. Anyone who has experienced success selling to multiple retail customers has cracked the code. They have perfected their unique retail selling story. Each may have developed wildly divergent strategies and tactics depending on…
64th Summer Fancy Foods Show shines a spotlight on specialty foods and emerging CPG brands. The 2018 Summer Fancy Foods Show in NYC does not disappoint. Overwhelm? With over 2,600 exhibitors covering 320,000+ square feet of exhibit space? Maybe a little. But there is a lot to be excited about walking the show. The depth and…
Clean Label Food Trend: Here to Stay The clean label is a food trend that is only going to get bigger. Consumers are spending more time reading labels and voting–with their wallets–to support food brands that are simplifying ingredients and engaging clear labeling practices for their food brand packaging. The quote that stands out the…
How can local food brands capitalize on Grocery Shopping Male? This isn’t exactly “new” news but Dad has found his grocery cart and he is not afraid to use it! The grocery shopping male has turned a corner in the marketplace. We’ve seen that an average 49% of men are taking up shopping duties in a…
We ask Retail Food Buyer questions so you don’t have to. The questions in this series have one goal: help your food brand get on – and stay on – the shelf. We asked these questions in interviews and surveys. or they were submitted by food companies that attended our Emerging Food Brands Forum. For…
The food entrepreneur is hungry for more than their delicious products—they want to grow… …and they want to grow NOW. Registration for the NewPoint food entrepreneur conference, the Emerging Indiana Food Brands Forum Fall 2017, has exceeded our expectations hitting over 75% capacity just one week after opening full registration with about 5 weeks to…
West Lafayette, IN—A first-of-its-kind event, the Emerging Indiana Food Brands Forum Fall 2017 will pull together food scientists, marketing experts and retail procurement professionals from around the state to support local and regional food companies who are looking to scale up their business. The one-day conference, presented by NewPoint Marketing in partnership with Indiana Grown…
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.