FACT: The U.S. is home to 87.5 million Millennials (ages 18 to 29). The infographic below will provide valuable insight on how to market—successfully—to this growing demographic in America. Because, the fact is, it will only continue to grow. Millennials are a key consumer demographic for online marketers. Learn how to market your…
A Checklist for Spying on Your Competitors’ Social Media So, you want to use social media to promote your food brand but you’re not sure where to start? A smart starting place is “social recon”: scouting out what your competitors are already up to on social media. This is a strategic first step because surveying…
Use social media to connect with your audience, not sell to them. People trust people—not brands. People connect to humans, not things. Stop seeing social media as a platform to sell your item or service, and instead as a way to connect with your audience, show them the humans behind the brand. More and…
Trends may come and go, but, in the world of food packaging design, some trends have longevity. Things such as minimalism, bold colors and sustainability will likely stand the test of time. Your packaging is a marketing and communication tool for your brand and your business. Make sure it is working as hard as it…
Control Budgets, Expectations & Growth in your Food Social Media Marketing If you are just starting with social media marketing, please take a look at the reports from our social media marketing workshops from our NewPoint Emerging Food Brands Conference. From basic social media posting to advanced geotargeting, conference and workshop attendees supplied the questions our experts…
A Food Marketing Plan that Moves the Needle One of the most frequent questions we get from emerging food brands is, “Where should we be spending our marketing dollars?” This completely makes sense. We understand brands are eager to grow. However, these brands need guidance on how and where to invest in the right food…
Your Questions Answered: Q4 Measuring Social Media ROI Hi Again! Quick recap…When it comes to Social Media Marketing – Emerging Food Brands have some questions. And they brought them to the NewPoint Emerging Food Brands Conference. Remind me again how we got here? The content of this Measuring Social Media ROI (return on investment) portion…
Your Questions Answered: Q3 Social Media Boosting and Geotargeting Here we are for Social Media Marketing round 3. A reminder of what we’re doing here: When it comes to Social Media Marketing – Emerging Food Brands have some questions. And they brought them to the NewPoint Emerging Food Brands Conference. I know you know this,…
Your Questions Answered: Q2 Social Media Selling & Coupons Hi Again! Quick recap…When it comes to Social Media Marketing, Emerging Food Brands have some questions. And they brought them to the NewPoint Emerging Food Brands Conference. Remind me again how we got here? The content of this Social Media Selling & Coupons portion (and all…
Your Questions Answered: Q1 Social Media Posting Strategies When it comes to Social Media Marketing – Emerging food brands have some questions. And they brought them to the NewPoint Emerging Food Brands Conference. How did we get here? The content of this Social Media Posting Strategies portion (and all program content at our conference) was submitted…
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.