How important is ROI for social media? Social media ROI. We’re all obsessed with it. We blog about it constantly. In our last post, we showed you how to calculate real using actual math. But maybe we should be a little less obsessed. Here’s why: First, if you’re treating ROI as a goal, stop it…
Yes, you can find social media ROI with ACTUAL MATH First, keep in mind that social media ROI (Return On Investment) is not the goal. It is a measure of efficiency. The purpose of ROI to help make decisions. Focus on business goals first (are you generating the leads you want, getting the shopping cart…
Encouraging engagement on your food brand’s social media platforms What does social media engagement mean? Social media engagement is when an individual interacts with your food brand’s social media page—whether that is commenting or liking a post, sharing a post, messaging your page, following your page, even just looking at your page, etc. All of…
Adding authority and authenticity to a corporate food brand’s social media platform The way you present your food brand’s social media page to the public determines what you will receive back. If your page is corporate looking and stuffy, you won’t get the feedback you are looking for. On the other hand, if you are…
Boost your visibility to potential customers and grow your audience on your food brand social media platforms. Why is building awareness important? Building awareness for your food brand on social media is crucial when trying to make a name for your company as a whole. If done correctly, social media can not only boost the…
How Food Brands Get Found on Pinterest: Step-by-step instructions You’ve gotten this far, so you probably already know that Pinterest can be an important part of your marketing efforts, but just to let you know that you’re most certainly RIGHT, consider the shelf-life of Pinterest pins vs other social media channels. So let’s get started…
How to Prove Social Media ROI In a world of dirty words like “Millennials” and “Boomers,” we’re here to help bridge the gap when it comes to social media ROI. By this point, most everyone knows that social media is important. But just how crucial is it? How can you prove that not only is…
I recently sat in on a presentation by Jay Baer, who gave some really great insight on how to get your customers to willingly tell your story. Organic social content from brands often fails. Facebook is moving away from “broadcasting” and towards social connecting/networking. If your customers aren’t telling it, your story won’t be heard….
Let’s get tactical about connecting with your Instagram audience. In Food Brand Instagram Followers: Quantity, Quality or Both?—Part 1, The topic of conversation was the importance of going deep with your current audience vs. growing wide. In part two, we will continue with some tactical ways to do both. Have you ever felt annoyed with…
In our blog “Getting started with stories: Part 1” we discussed how Facebook and Instagram stories are growing at 15x the pace of the newsfeed because Facebook algorithms are placing meaningful relationships (cultivated by short, daily stories) over passive content (newsfeed posts). We touched on the breakdown of what type of content to post, and…
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.