Marketing Strategies in the Food and Bev Industry Businesses in the food and bev industry need to develop effective marketing strategies to differentiate themselves in the industry due to the high level of competition and the quick change that occurs in the industry. Many different marketing approaches are implemented in the food and bev industry,…
The Power of Great Packaged Food Design: Enhancing Your Sales and Brand Identity Developing a distinctive, engaging packaged food design that aligns with the brand’s identity is critical to stand out in the highly competitive world of food manufacturing. How NewPoint Marketing Approaches Packaged Food Design Make a Lasting Initial Impression: Your product’s packaging…
NewPoint Knows: Who’s Who of Food and Beverage in America NewPoint Marketing is in a position to keep ahead of the competition and provide outstanding service to its clients due to the team’s knowledge of industry periodicals such as “Who’s Who in Food and Beverage in America” by the James Beard Foundation, a nonprofit organization whose…
What is Brand Strategy: Critical Planning to Grow Your Business NewPoint Marketing is a marketing firm that specializes in helping food and beverage brands with their marketing and branding strategies. We offer a range of services that are specifically designed to help these types of brands succeed in a highly competitive industry by answering the…
Leverage the Expertise of a Food Branding Agency Are you tired of struggling to make your food brand stand out in a sea of competitors? Do you spend countless hours trying to come up with catchy slogans or eye-catching packaging designs only to see lackluster results? Well, fear not my friend because there is a…
Advertising has long been an integral part of the food industry. From the French avertissement for “giving notice or announcement” – advertising is not unlike the dinner bell on yesteryear’s farms. In its most basic function, food advertising is a call to eat, but it’s a dinner bell with a value proposition added to it—your value prop….
Every true-blue brand builder has one: A target goal in mind, a destination on the sales-and-revenue chart to reach . . . a new point. You can probably guess where this is going. This idea of helping food businesses elevate their brands and reach new sales heights was the organizing principle behind the team at…
As a food brand marketing or sales director, it often feels as if your job can be summed up in three words: “Growth, growth, growth.” That’s a seemingly straightforward objective. But, as you know, behind it lies a migraine-inducing amount of complexity. Growth can come from a myriad of strategies: marketing refinements, brand premiumization, increased…
Why Plastic Alternatives? Plastic was considered a technological miracle for many decades. This material is used for practically everything imaginable, from the packaging of food to the pipes that run through our walls since it is ridiculously inexpensive, simple, and easy to create while still maintaining its flexibility and durability. Although plastic is still inexpensive…
Drive Food Brand Growth with CPG Marketing Innovation In the world of Consumer Packaged Goods (CPG), most companies are looking for aggressive growth. If you can reach more people, you can sell more products, and if you can sell more products, you can generate more revenue, ultimately supporting the company for years to come. One…
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.