Food Marketers’ Favorite CPG Brands on Instagram

Here part of the NewPoint team shares which CPG brands on Instagram they follow and why as food marketers, they resonate with each brand’s social media content.

Ryan, Lead Web Developer

Redbull

I follow Redbull mainly because I like their product, but I keep following them for how they tell their brand story. The post a lot of extreme athletes and feats which quickly grab, and keep, my attention. They leave me wanting more!

Pabst Blue Ribbon

PBR is one of the CPG brands on Instagram with a page full of artistic images and videos. I think they give off a good vibe that I resonate with.

Kristy, Visual Brand Strategist | Designer

Absolut Vodka

Now I don’t drink vodka, but I still love this brand’s Instagram! The design of their bottles are pretty and visually appealing. With packaging that was inspired by a centuries-old Swedish medicine bottle, the Absolut bottle is a thing of beauty. Its simplicity is both classic and modern at the same time. No label. No hiding their product. Just bold lettering with subtle hints of color for various flavor distinctions. While I don’t believe they do so anymore, I enjoyed their campaign when they did nostalgic old-school Absolut Vodka ads. I appreciate their branding as NewPoint’s Visual Brand Strategist, I even wrote a blog about it! You can find it in our Food for Thought page or here.

Mitchell, Strategist & Copywriter

Trade Coffee Co.

I enjoy following Trade Coffee Co. on Instagram because the design is simple, yet classic. As a food marketer, I appreciate how their Instagram focuses on the product. I keep following Trade Coffee Co. because of their engaging posts that make the audience want to comment or participate in their content. Yes, they are a CPG brand on Instagram, but their social media content is more about how the coffee can be used.

If you’d like to learn more about how to optimize your CPG brand’s Instagram with your marketing plan, we can help! Please reach out to the NewPoint team. If you are interested in more food marketing topics, please visit our Food for Thought page or check out NewPoint’s Patrick Nycz’s book: Moving Your Brand Up the Food Chain.