Is in-store retail marketing worth it?

Oh, the holidays. Christmas music over the speakers, jolly grocery store clerks (hopefully), great holiday deals and amazing in-store displays and coupons. Doesn’t get much better than that. But as a food or beverage brand, you may be wondering if in-store retail marketing is worth the bang for your buck? Rather than avoid the investment, be sure to secure shelf placement by utilizing these retail marketing tips for food and beverage brands in order to be a successful food or beverage brand.

Tip 1: Make Your Investment Count

Take some time to understand who your customers are, where they are coming from, and their buying behavior.  Are they shopping at the local market down the street or larger retailers like Walmart and Kroger? Make your investment count in the right retailer. Once you have that established, develop a good relationship with retail buyers for stores. Ask what you can do for them and the support will likely follow.

Tip 2: Keep Design in Mind

Once you are in the right store focus on successful displays, ones that are big, simple, eye-catching. Balance.com suggests attracting attention but also making sure the customer can easily grab multiple products without disrupting the display. No one wants to be THAT person.

Tip 3: Offer Promotions

Another way to attract more customers? Offer in-store coupons and promote a loyalty club. Make sure to track the redemptions to see if your strategies are working or if you need to mix things up.

So there you have it. Effective retail marketing tips for your food or beverage brand to create more opportunities for your customer to purchase your product and become a repeat consumer. If you’d like to learn more about how to optimize your food brand’s marketing plan for retail, we can help! Please reach out to the NewPoint team. If you are interested in more food marketing topics, please visit our Food for Thought page or check out NewPoint’s Patrick Nycz’s book: Moving Your Brand Up the Food Chain.