,The third and final round of the 2020 food packaging rebrand review is here! Opinions courtesy of your NewPoint Marketing Team, and photos curated by Newhope. If you haven’t already, you might be interested in reading part 1 and part 2 As a quick reminder, I formulated my opinion, and sent the article on to art…
15 Ways To Develop A Customer-Centric Content Strategy Know Your Audience (and what they love) My team spends a lot of time discussing content marketing strategies to help our clients and our firm. So the @Forbes_Agency Council invited me to participate in this expert panel discussion. The topic of this panel was Customer-Centric Content Strategy….
15 Important Career Lessons These Marketing Agency Pros Learned Lead by Share the Vision As an agency owner and member of the @Forbes_Agency Council, I am invited to participate in expert panel discussions. I have a deep respect for my fellow experts as we work through a wide variety of varying viewpoints and opinions. The…
Top Retail Planogram Sales Tools to Get on the Shelf A retail planogram is a vital tool for visual merchandising. Per the Oxford English Dictionary, they are a diagram or model that indicates the placement of retail products on shelves to maximize sales.”[1] The planogram’s effectiveness is measured by the sales volume generated from the…
Is A Cold-Chain CPG E-Commerce Breakthrough Coming For Food Brands? While CPG e-commerce continues to explode across many sectors, one category holds full-scale food delivery back: cold-chain delivery of consumer packaged goods food brands. What will it take to get this “off the ground?” Up until March, ordering groceries online was mainly a growth segment driven…
The consumer demands retail strategies to look into new ways to draw customers into their store. But wait, isn’t retail dying? Doesn’t everyone order their stuff online now? While we’re seeing closures from apparel retailers and large brands such as Macy’s, J.C. Penney, and Sears, it’s not necessarily because retail has lost its edge. As…
Congratulations! You did it. You got your foot in the door and now you have a coveted one-on-one meeting with a retail buyer. Often a retail buyer works within a specific product category, such as “protein” or “dry goods” or “frozen.” This person’s main job is saying yes or no to what’s being sold on…
Food entrepreneur marketing workshop One of the more fulfilling and meaningful things I get to do is act as a mentor for FamilyFarmed‘s Good Food Accelerator. I’ll let their website describe the organization: The Good Food Accelerator (GFA) gets emerging Good Food CPG (consumer packaged goods) brands ready for prime time, giving them the skills to…
Transparency: Moving Past “Just a Trend” An app from the sustainable foods research organization, HowGood, was trialed by Giant Food supermarkets. This app enabled consumers to efficiently gauge transparency in food products while they are shopping. It scored big points from consumers in a limited store test by Giant Foods. So much so that Giant…
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.