As noted on Money.com, “Millennials are stingy when it comes to spending in certain categories. Yet even as they aren’t following in the footsteps of their consumer forebears in terms of embracing big-ticket items like houses and cars, millennials spend far more freely on certain other items compared to older generations.” Here are 10 things…
Food Marketing with YouTube Ads to Grow Awareness and Sales Growing by more than 20% annually, YouTube is the easiest, fastest, most profitable, and affordable way to get your product in front of consumers. YouTube ads are 84% more likely to hold viewer attention than TV ads. With over a billion users worldwide, YouTube, the…
FACT: The U.S. is home to 87.5 million Millennials (ages 18 to 29). The infographic below will provide valuable insight on how to market—successfully—to this growing demographic in America. Because, the fact is, it will only continue to grow. Millennials are a key consumer demographic for online marketers. Learn how to market your…
Good Food Expo – Get On the Shelf: Whole Foods, KeHE & full panel discuss Relaunch a Food Brand stories. I was fortunate to be asked to moderate the “Get On The Shelf” panel at the Good Food Expo held mid-March 2019 at the University of Illinois Chicago west loop campus. The panel was made…
A Checklist for Spying on Your Competitors’ Social Media So, you want to use social media to promote your food brand but you’re not sure where to start? A smart starting place is “social recon”: scouting out what your competitors are already up to on social media. This is a strategic first step because surveying…
Good Food Expo Get On the Shelf Panel: What Gets You Excited About a New Product? I was fortunate to be asked to moderate the “Get On The Shelf” panel at the Good Food Expo held mid-March 2019 at the University of Illinois Chicago west loop campus. The panel was made up of several food…
I am never going grocery shopping again! Okay, so that’s probably an exaggeration, BUT, I have discovered Shipt, an at home-grocery deliver service. For an annual fee, I go online or use their app and they will deliver my groceries to my home! I’ve used the service for the past month, not stepping one foot…
…or reading different books? Now, more than ever, it’s important that your sales and marketing teams are communicating. Why? Because 68% B2B buyers prefer to research online before talking to a sales person Here is why there absolutely cannot be a disconnect between teams: marketing has your message posted all over social media, your website,…
On Friday, March 21st I’m honored to be moderating an expert panel at the Good Food Expo 2019 entitled: “Shelf Space and How to Get It.” Register to attend here. If you’ve been paying attention to this anything I’ve published, you’ve probably noticed that I talk a lot about food buyers. I did it here….
The consumer demands retail strategies to look into new ways to draw customers into their store. But wait, isn’t retail dying? Doesn’t everyone order their stuff online now? While we’re seeing closures from apparel retailers and large brands such as Macy’s, J.C. Penney, and Sears, it’s not necessarily because retail has lost its edge. As…
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.