The Evolution of Shopper Marketing Strategies: How We Got Here The best shopper marketing strategies are created to influence customer behavior and decisions at the point of purchase and have evolved significantly over the years and have become essential in the marketing mix, especially for businesses like food brands that thrive on direct consumer engagement….
Digital Shopper Marketing Agencies Best Practices With the help of digital shopper marketing agencies, a set of strategies designed to help you better understand your target audience and appeal to them as precisely as possible; you can earn more visibility for your brand, reach more customers, and secure more sales. But shopper marketing is hard…
Shopper Marketing Definition: The Basics If you’ve been paying attention to the latest food and beverage marketing trends, you’ve probably heard the term “shopper marketing.” But what exactly does it mean to practice shopper marketing? What is the definition of shopper marketing? Unfortunately, shopper marketing has become a somewhat vague term – at least the…
Do You Need a Shopper Marketing Agency? You may have heard of shopper marketing, but what exactly is a shopper marketing agency? In case you aren’t familiar, “shopper marketing” is a hot buzzword in the food and beverage marketing world, referring to the process of optimizing the customer experience for your specific target audience. Shopper…
Tips for Building a Better Shopper Marketing Strategy Shopper marketing can be a powerful strategy to cater to shoppers directly, but how can you develop a successful strategy from the ground up? An Introduction to Shopper Marketing Strategy Shopper marketing is a marketing strategy designed to influence the behaviors of specific target audience members. There…
Shopper Marketing Campaign: Matching the Right Consumer With the Right Products Unlike other forms of marketing and advertising that focus on awareness and familiarity, a shopper marketing campaign focuses on appealing to active shoppers, often catering to their impulsive decisions. But to be successful with this strategy, you need to match the right customers with…
What is Shopper Marketing? Let’s define it. Shopper marketing is a discipline that focuses on the customer experience and the customer journey. It’s an extremely powerful sales-growth engine for food brands and is different from traditional advertising and promotion. Brand managers and retail experts alike, focus on making appeals to shoppers at the very moment…
The Shift to Digital Shopper Marketing Ah, the good old days. The year is 1980, when marketers only had to worry about traditional media forms. Your consumer sat around the tv or listened to the radio, heard or saw an ad about cereal, their kids convinced them to buy it, and boom, they just purchased…
Shopper Journey – Consumer Advocacy Stage If you succeeded at creating an exceptional experience that consumers love, the consumer advocacy stage will lead them to share about it. These consumers become brand advocates and brand loyalists. The Fifth Shopper Journey Stage Consumers loved your product and your customer service team! You’ve succeeded in going beyond…
Shopper Journey – Consumer Experience Stage So our shopper has decided to buy the product, but now they will actually use the product, hence the consumer experience stage in our shopper marketing journey. Food brands can help ensure a consumer has a positive experience with their products. Doing so means helping consumers have a positive experience…
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.