Agency Creatives in the AI Boom I am one of many career agency creatives—albeit one who now runs a food and beverage marketing agency— and I have been a part of a few significant industry revolutions throughout my career. During the summer of 1985, my manager gave me a Macintosh computer already pre-installed with Aldus…
Advertising has long been an integral part of the food industry. From the French avertissement for “giving notice or announcement” – advertising is not unlike the dinner bell on yesteryear’s farms. In its most basic function, food advertising is a call to eat, but it’s a dinner bell with a value proposition added to it—your value prop….
Every true-blue brand builder has one: A target goal in mind, a destination on the sales-and-revenue chart to reach . . . a new point. You can probably guess where this is going. This idea of helping food businesses elevate their brands and reach new sales heights was the organizing principle behind the team at…
Drive Food Brand Growth with CPG Marketing Innovation In the world of Consumer Packaged Goods (CPG), most companies are looking for aggressive growth. If you can reach more people, you can sell more products, and if you can sell more products, you can generate more revenue, ultimately supporting the company for years to come. One…
A Brand Agency Top 10 Tips to Grow Sales Modern business owners pursue growth as a priority objective. For example, your food brand probably focuses on making great products, appealing to your target audience, keeping expenses low, and achieving financial sustainability – but you also need strategies that fuel growth and scalability. In other words, you…
Looking to Drive your Foodservice Business? Start with B2B Growth Marketing Strategy In the foodservice marketing world, it’s all about reaching the right people with the right message – but that’s hard to do when you’re busy juggling other priorities like developing new products and keeping costs low. It’s even more challenging if you don’t…
What is OTT Advertising? What does OTT mean? Over the past ten years, I’ve heard an increasing number of folks asking: “What is OTT advertising?” “Over-the-top” is what OTT stands for. This handy term describes a new way to get movies and TV shows over the internet whenever we want, on various devices, without using…
CPG Marketing Innovation Key to Food Brand Growth In the world of Consumer Packaged Goods (CPG), most companies are looking for aggressive growth. If you can reach more people, you can sell more products, and if you can sell more products, you can generate more revenue, ultimately supporting the company for years to come. One of…
Food marketing in the modern era is both a blessing and a curse. On the one hand, it’s revolutionary to have access to many distribution channels and communication channels you can use to reach your customers. But, on the other hand, there’s a better opportunity to connect with millions of people worldwide, and you can…
How to Drive Customer Loyalty Like the Best Food Brands Food brands constantly look for loyal customers – the customers most likely to continue buying from them, rather than a competitor, throughout the indefinite future. But how can you secure this customer loyalty as a food brand? The Value of Customer Loyalty It’s hard to…
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.