11 Inspiring Ways To Market A Strong Company Culture

Flip the script

@Forbes_Agency Council asks the right questions of agency and creative shop leaders on the front lines of business and marketing. As a member and agency owner, I am always honored to contribute my experience to thesse important panels—based on my three decades of management, leadership, and business ownership.

The topic of this panel was Strong Company Culture.

Here’s my take:

Let Your People Do The Talking.

I’ve always been wary of firms that overtly “market” culture. It tends to come off as “clubby” or exclusive. Flip the script. Build a team of customer-service-centric people and let them do the talking. Whether interacting with current or potential clients or attracting talent, an authentic customer-service-driven team will go above and beyond to make everyone feel welcome. – Patrick Nycz, NewPoint Marketing

Check out the full article here.

If you have any questions or would like to learn more about how marketing can help your company or about NewPoint, please reach out to the NewPoint team — interested in food marketing topics? Please visit our “Intel” page or check out my book: Moving Your Brand Up the Food Chain.