How do you make your food packaging great? The average supermarket in the U.S. holds roughly 40,000 different items (FMI Food Marketing Institute). That’s 40,000 different food packaging designs. This stands the reason that great design—among other key things—is a necessity when you want to ‘raise your hand’ in the crowd of 40K and say…
6 Principles to Enhance Your Food Brand’s Website We all know that social media is the gateway to the consumer, but it’s very time consuming and can be very expensive. As an emerging food brand, you need to get in front of the consumer, (check out our blog for more information on social media marketing)…
Player-Coach or Full-Service Food Marketing Firm Running a hard-working, results-oriented full-service food marketing firm and growing food brands wasn’t always my plan. I found myself here by paying attention to what drives me to succeed professionally, which, in turn, is based on something personal. One of my fondest childhood memories is of my grandfather’s A&P…
As I touched on in my previous blog in the series, Food Brand Pricing is key in maximizing your business. In my last blog, the strategy I brought up focused more on the competition you face. Now, I’m switching gears to focus more on the consumers and maximizing their willingness to pay (WTP). One reason…
Yes, Stonyfield Yogurt is an Epic Retail Food Brand Growth Story Guy Raz is a podcast king equivalent of Babe Ruth. Guy produces two hit podcasts that consistently deliver new ideas, new perspectives on old ideas and stories that are every bit as gripping as a good novel. In the podcast TED Radio Hour, Guy…
A Checklist for Spying on Your Competitors’ Social Media So, you want to use social media to promote your food brand but you’re not sure where to start? A smart starting place is “social recon”: scouting out what your competitors are already up to on social media. This is a strategic first step because surveying…
On Friday, March 21st I’m honored to be moderating an expert panel at the Good Food Expo 2019 entitled: “Shelf Space and How to Get It.” Register to attend here. If you’ve been paying attention to this anything I’ve published, you’ve probably noticed that I talk a lot about food buyers. I did it here….
Congratulations! You did it. You got your foot in the door and now you have a coveted one-on-one meeting with a retail buyer. Often a retail buyer works within a specific product category, such as “protein” or “dry goods” or “frozen.” This person’s main job is saying yes or no to what’s being sold on…
Your Questions Answered: Q&A 2nd Round of the Financing for Growth Roundtable #2: The Funding Process Welcome back to our series on the Financing for Growth Panel from our NewPoint Emerging Food Brands Conference. Here’s a quick recap: Emerging Food Brands looking to grow have limited options financially. Many we talk to are self-funded through…
Your Questions Answered: Q&A 1st Round of the Financing for Growth Roundtable #1: Venture vs. Traditional Financing Welcome to our series based on the Financing for Growth Panel from our NewPoint Emerging Food Brands Conference. Let’s look at how this works: Emerging Food Brands looking to grow have limited options financially. Many we talk to are…
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.