Marketing Pros Offer 15 Strategies To Effectively Combine SEO And Social Media Campaigns Once again, I have been invited to an expert marketing panel as a member of the Forbes Agency Council. These panels are a great platform to see different viewpoints and opinions on the same topic from a distinguished expert panel. On this…
Yes, you can find social media ROI with ACTUAL MATH First, keep in mind that social media ROI (Return On Investment) is not the goal. It is a measure of efficiency. The purpose of ROI to help make decisions. Focus on business goals first (are you generating the leads you want, getting the shopping cart…
Encouraging engagement on your food brand’s social media platforms What does social media engagement mean? Social media engagement is when an individual interacts with your food brand’s social media page—whether that is commenting or liking a post, sharing a post, messaging your page, following your page, even just looking at your page, etc. All of…
Boost your visibility to potential customers and grow your audience on your food brand social media platforms. Why is building awareness important? Building awareness for your food brand on social media is crucial when trying to make a name for your company as a whole. If done correctly, social media can not only boost the…
Food packaging design missteps could cost you! Whether you are a new product, an up-and-coming product, or have been on the shelves for years—you may be making some monumental mistakes with your food packaging design that could cost you in the end. New Products: Are you struggling with where to start with your food packaging…
Grow your audience and scale your revenue by creating content-rich food videos that captivate your audience. First things first: More time creating does not = better quality video. Period. You can put all the time in the world into creating your 2-minute food videos and making them shine like you’re trying to win the Grammy…
Marketing Pros Offer 12 Best Practices To Capitalize On Partner Marketing As a member of the Forbes Agency Council every few weeks, I am invited to participate in an expert marketing panel These panels provide marketing viewpoints and opinions on the same topic from an impressive and diverse expert marketing panel. This marketing agency leader…
Player-Coach or Full-Service Food Marketing Firm Running a hard-working, results-oriented full-service food marketing firm and growing food brands wasn’t always my plan. I found myself here by paying attention to what drives me to succeed professionally, which, in turn, is based on something personal. One of my fondest childhood memories is of my grandfather’s A&P…
Seasonal Food Marketing Effective and Loved by Consumers When you think of winter what do you think about? Maybe Christmas, red and green colors, snow, snowmen, presents, trees, New Year’s. etc. What do you think about when you hear the word “spring”? Probably lots of pastel colors, Easter, Easter bunny, flowers, rain, etc. How about…
According to Twitter.com, there are 126 million daily users and counting which creates a great audience for your food brand. Using social media as a food brand marketing tool is essential in today’s world. Marketing on Twitter is different than any other social media platform and it is important to understand how to get the…
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.