Forbes Agency Council Panel: 13 Effective Ways Companies Can Cultivate A Strong Brand Voice

Marketing Pros Offer 13 Effective Ways Companies Can Cultivate A Strong Brand Voice

I have the honor of participating in an expert marketing panel as a member of the Forbes Agency Council. The panels offer a platform for experts to voice varying viewpoints and opinions on the same topic.

On this panel, we discuss effective ways companies can cultivate a strong brand voice.

Here’s my take:

Create A Credible Reason For Engagement

Create a credible, authentic reason for young consumers to engage with your brand. Emphasize all acts of sustainability or charitable causes you support in your brand marketing. Commit to building a community around these initiatives by being transparent (pull back the curtain) to show real employees and dollars at work. – Patrick Nycz, NewPoint Marketing

Curious what other marketing experts think on the topic, head to the full article here.

If you have any questions or would like to learn more about how marketing can help your company or about NewPoint, please reach out to the NewPoint team — interested in food marketing topics? Please visit our “Intel” page or check out my book: Moving Your Brand Up the Food Chain.