Your Brand Core Values Increasingly, consumers are consciously making purchasing decisions based on brand core values, or the ethics of the products and brands available to them. So it’s not just about the taste of your food or the style of your brand; it’s also about the practices your company follows, the messages it communicates, and…
Color Psychology: The study of hues as a determinant of human behavior. Believe it—Color can influence everything from your mood to the taste of your food. Certain colors can stir up your emotions or even make you hungry. This, among many other reasons, is why color is such an important factor in branding and marketing…
It’s Now Time for the CPG Photoshoot Yay, you! You’ve just read steps 1-4 about the importance of surrounding yourself and your product with the best in the business of selling food. You have planned your CPG photoshoot, and you are now armed with the perfect photographer and food stylist to make your product shine…
Invest in a CPG Photoshoot First Things First. . . Stock Photography vs. a CPG Photoshoot of Your Actual Product Investing in good photography of your actual product is paramount for its success or failure. You would think this would be a “no-brainer.” You would think. However, many (many!) companies rely heavily on stock photos,…
The Benefits of a Sports Sponsorship for Your Food Brand Like any non-football fan, I tune into the Super Bowl for two things; ads and the halftime show. Instead of diving deep into who lip-syncs and who doesn’t, let’s explore the ad side of things; sports sponsorships. Obviously, the brands that advertise during the Super…
Busch Light Sales: What can we learn about brand growth from Busch Light? Let’s take a deep dive into all their marketing secrets. I think we are all familiar with Bud Light at this point. As the leader in U.S. beer sales for the past several years, we are inundated with their advertising. If you…
We can all take some inspiration from the beautiful job the folks at Wright® did when redesigning the brand packaging for their 1.5lb bacon stack pack. This is brand packaging redesign done right. Subtle upgrades that elevate the brand into the modern era—but not too drastic of a change that they lose their audience. You…
So, you’ve built a good base of loyalty club followers. Now what? Just by having a loyalty club, you’re increasing revenue by retaining current customers, but how can you take that a step further and make it work even harder for you? You can conduct a survey for your food brand’s loyalty club. Think of…
Top 3 Clues to Help Hire the Right Food Marketing Firm When you make the decision to hire a food marketing firm, you are on the path to growing your business. Marketing plays a crucial role in your business and can do wonders for your business’ success. A good food marketing agency will inquire about…
How Virtual Event Sponsorships Benefit Your Food Brand Virtual events are nothing new, but they have become necessary during this year of a global pandemic and in-person event limitations. But just because your food brand knows how to perform and understands the benefits of sponsoring live events, doesn’t mean you should not invest in virtual…
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.