How CPG Packaging Innovation Helps Food Brands Stand Out On The Shelf It is a crazy competitive world out for food brands vying for attention, and the grocery store is one of the hardest places to stand out. Done right, your brand can use CPG packaging innovation to attract shoppers, make your brand stand out,…
Food Brand Recipe Ideas Start with the SPUD! You are now hunkering down’ at home with your family, your fridge, and your food. You are relishing in your massive victory—you just scored that last bag of taters on the shelf… now what? These and other staple items are considered the main ingredient for most meals…
One in three US consumers are looking for foods that will help them achieve weight loss or weight management goals. Products marketed as “natural”, “healthy” and “better for you” are capturing the food industry. Now more than ever, people are connecting functional foods with longer, healthier lifespans and acting on it. Consumers are becoming more…
Growth-minded food brands take note of Foodservice trends Flexitarian influence? Does the term “flexitarian diet” mean anything to you? I didn’t know either until a few minutes ago. Flexitarian diet is the trendy term for the consumption of plant-based products with a shift to reducing meat consumption. You’d have to be under a rock in…
I am one of those weirdos that actually doesn’t mind shopping for groceries… in a store. Am I becoming a ‘relic’? A rare sighting in these modern times? In a world where U.S. consumers who purchased groceries online has jumped from less than a quarter to well over a third in the past year, I…
Summer Fancy Food: Food Trend Highlights My June 29, 2019, post put a spotlight on Summer Fancy Food brands feeding the low-carb Keto craze. But like I saw last year, in an NYC convention that showcases over 2,500 food companies in the Javits Center, there were a lot of other food trend highlights. What qualifies to be…
Summer Fancy Food: The Showcase for Food Trends Spotlight The Summer Fancy Food Show in NYC showcases over 2,500 food companies covering every inch of the cavernous Javits convention facility. Just like my visit last year, this year was eventful and noteworthy. To say it’s vast would be an understatement. I walked the entire show…
As noted on Money.com, “Millennials are stingy when it comes to spending in certain categories. Yet even as they aren’t following in the footsteps of their consumer forebears in terms of embracing big-ticket items like houses and cars, millennials spend far more freely on certain other items compared to older generations.” Here are 10 things…
On Friday, March 21st I’m honored to be moderating an expert panel at the Good Food Expo 2019 entitled: “Shelf Space and How to Get It.” Register to attend here. If you’ve been paying attention to this anything I’ve published, you’ve probably noticed that I talk a lot about food buyers. I did it here….
The consumer demands retail strategies to look into new ways to draw customers into their store. But wait, isn’t retail dying? Doesn’t everyone order their stuff online now? While we’re seeing closures from apparel retailers and large brands such as Macy’s, J.C. Penney, and Sears, it’s not necessarily because retail has lost its edge. As…
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.