Looking for Tips to Stand Out on Social Media and Boost Your Brand? As a member of the Forbes Agency Council, I am invited to participate in expert panels. It’s a great exercise that provides different viewpoints on the same topic. This panel discusses how to stand out on social media with tips for boosting your…
The Value of Social Media Marketing for Your Food Brand & Establishing a Voice and Brand Through Social Media Social media marketing for your food brand is one of the most efficient ways to build brand recognition. In today’s day and age, there are 157 million active users on Twitter every day (@TwitterIR). The audience…
Facebook and Instagram Stories have been around for a while, but they may pose some challenges for your brand’s social media strategy. Posts can be scheduled in advance; stories have to be posted on the fly Posts have a much longer life span; stories disappear after 24 hours Posts come in many forms; stories rely heavily on video…
Forgive us for the negativity here, but sometimes it’s best to know the No-No’s up front to have in mind when forming a social media strategy. Here are the three key social media mistakes to avoid: Having no Intention Of course, you should be posting on a regular basis, but you shouldn’t be posting just…
FACT: The U.S. is home to 87.5 million Millennials (ages 18 to 29). The infographic below will provide valuable insight on how to market—successfully—to this growing demographic in America. Because, the fact is, it will only continue to grow. Millennials are a key consumer demographic for online marketers. Learn how to market your…
Tips for Best Practices For Website Management As a member of the Forbes Agency Council, I am invited to participate in expert panels. It’s a great exercise that provides different viewpoints on the same topic. This panel discusses best practices for website management. Here’s my take: Follow Proven Crisis Management Strategies Every organization should have…
75 Billion Dollars was lost due to customer service last year. That means there is $75 Billion worth of opportunity for your business. I recently sat in on a presentation given by Author Shep Hyken, and he was full of great advice that I’d like to share with you. I think he was spot-on in…
Looking for Simple Ways a Business can Refresh Your Brand? As a member of the Forbes Agency Council, I am invited to participate in expert panels. It’s a great exercise that provides different viewpoints on the same topic. This panel provides 15 tips for refreshing your business’ brand across platforms. Here’s my take: Focus On…
Use social media to connect with your audience, not sell to them. People trust people—not brands. People connect to humans, not things. Stop seeing social media as a platform to sell your item or service, and instead as a way to connect with your audience, show them the humans behind the brand. More and…
…or reading different books? Now, more than ever, it’s important that your sales and marketing teams are communicating. Why? Because 68% B2B buyers prefer to research online before talking to a sales person Here is why there absolutely cannot be a disconnect between teams: marketing has your message posted all over social media, your website,…
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.