The Right Social Media Platform for Your Food Marketing (Part One)

To survive in today’s society, a food marketing business needs to have a presence on social media platforms.

In today’s society, almost every food marketing business is present on social media platforms. If a food marketing business wants to be seen, they need to stay relevant and visible. There is so much happening in the world that it is crucial to get your business’s name out and seen by the world in the middle of all the chaos.

As important as it is to be on social media, for a food marketing business, it can be hard to choose which platforms are right for your food marketing business. There is such an abundance of different social media platforms, that if you choose the wrong one you could potentially fail. To make sure you succeed on social media, you have to narrow down your options by looking at the most popular social media platforms.

Before jumping into choosing a social media platform, you need to create an idea of what your purpose on that platform will be. To do so, you need to ask yourself some questions.

1. What is your overall goal?

First and foremost, ask yourself what are you trying to achieve on social media? There is a multitude of reasons why all different types of businesses join a social media platform. What is your why?

2. Who is your audience?

Ask yourself the following about your potential audience:

• Age
• Gender
• Location
• Job
• Average Income
• Parents
• Hobbies

3. What info are you trying to get out to the world?

It is essential to figure out what exact info about your food marketing business you will be trying to get out to the world. Are you planning on just selling info on your business? Showing what’s happening in your business? Do you plan on offering deals? Most importantly, Do you plan on being personal to your audience or professional?

4. What type of content will you be posting?

Which type of postings are you planning to create?

• Podcasts
• Stories
• Videos
• Photos
• Blog Posts
• Questions
• Competitions
• Interactive Content
• User-Generated Content

Overall, it is important when choosing a social media platform that you have an idea of what you will be posting and who you are targeting. No one wants to fail, but possibly choosing the wrong platform can cause you too. That is why doing some research while creating a plan will get you on the path of selecting the right social media platform for your business.

If you have any questions or would like to learn more about food brand social media, please reach out to the NewPoint team. If you are interested in more food marketing topics, please visit our Food for Thought page or check out NewPoint’s Patrick Nycz’s book: Moving Your Brand Up the Food Chain.