The best food brands leverage these 5 food brand purpose examples Why look at brand purpose examples? For a food brand to be successful, it must offer delicious food. If the product is good and the price is fair, people will reliably buy it. Right? There’s undoubtedly some truth to this still. Of course, it would be…
How to Drive Customer Loyalty Like the Best Food Brands Food brands constantly look for loyal customers – the customers most likely to continue buying from them, rather than a competitor, throughout the indefinite future. But how can you secure this customer loyalty as a food brand? The Value of Customer Loyalty It’s hard to…
Busch Light Sales: What can we learn about brand growth from Busch Light? Let’s take a deep dive into all their marketing secrets. I think we are all familiar with Bud Light at this point. As the leader in U.S. beer sales for the past several years, we are inundated with their advertising. If you…
So, you’ve built a good base of loyalty club followers. Now what? Just by having a loyalty club, you’re increasing revenue by retaining current customers, but how can you take that a step further and make it work even harder for you? You can conduct a survey for your food brand’s loyalty club. Think of…
Let’s back up—WHY build a loyalty club for your food brand? Here are a few quick reasons: Loyalty clubs help to keep customers engaged with your brand, which in turn keeps your brand top-of-mind in that buying category. Customers who subscribe to your loyalty club may interact and/or share referrals on social media, or recommend…
Shopper Journey – Consumer Advocacy Stage If you succeeded at creating an exceptional experience that consumers love, the consumer advocacy stage will lead them to share about it. These consumers become brand advocates and brand loyalists. The Fifth Shopper Journey Stage Consumers loved your product and your customer service team! You’ve succeeded in going beyond…
Top 3 Clues to Help Hire the Right Food Marketing Firm When you make the decision to hire a food marketing firm, you are on the path to growing your business. Marketing plays a crucial role in your business and can do wonders for your business’ success. A good food marketing agency will inquire about…
Market Your Food Brand Organically Marketing in the food and beverage industry can be a challenge with existing brands that have been dominating for quite some time. What can you do to boost sales and market your food brand organically? New products are up against heavy hitters like Coca-Cola, Kraft, and Nestle. And, let’s be…
Marketing Pros Offer 13 Effective Ways Companies Can Cultivate A Strong Brand Voice I have the honor of participating in an expert marketing panel as a member of the Forbes Agency Council. The panels offer a platform for experts to voice varying viewpoints and opinions on the same topic. On this panel, we discuss effective…
I recently sat in on a presentation by Jay Baer, who gave some really great insight on how to get your customers to willingly tell your story. Organic social content from brands often fails. Facebook is moving away from “broadcasting” and towards social connecting/networking. If your customers aren’t telling it, your story won’t be heard….
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.