Essential Methods for Taking Food Brands to the Next Level: A Food Marketing Company Food manufacturers require high-level marketing to stand out in the in a very competitive marketplace. Companies like NewPoint marketing, a food marketing and strategy firm, create custom plans for the ever-changing food industry. Our goal is to boost sales and grow…
Food Marketing Strategies: Navigating the New Terrain NewPoint Marketing clients competing in the mega mass market—from Walmart to Target, Amazon, and Kroger—face intense competition. They often utilize advanced food marketing strategies in their Go-to-Market playbook. Moreover, if you’re not at the top of the brand pile, it can be very frustrating. It is not uncommon…
Unlocking the Sales Potential of Food Ads: A Guide for Food Marketing Professionals Food ads are the best way to illustrate a brand’s message and potential to the target audience. Consequently, the Newpoint Marketing team has put together this comprehensive exploration of the effectiveness of food advertising. Additionally, food ads are pivotal in driving consumer…
Understanding Food Marketing Companies: Services for CPG and B2B Good food marketing companies offers an array of marketing services for both consumers (CPG) and businesses (B2B), each with unique needs and objectives. This is vitally important since the food industry is a dynamic and evolving sector, where marketing plays a crucial role in navigating competitive…
Essential Methods for Taking Food Brands to the Next Level: A Food Marketing Company When food manufacturers want to increase their visibility in the market, it is essential for them to choose a food marketing company that is skilled in the field. When it comes to the ever-changing food industry, a food marketing company specializes…
Food marketing in the modern era is both a blessing and a curse. On the one hand, it’s revolutionary to have access to many distribution channels and communication channels you can use to reach your customers. But, on the other hand, there’s a better opportunity to connect with millions of people worldwide, and you can…
Top 3 Clues to Help Hire the Right Food Marketing Firm When you make the decision to hire a food marketing firm, you are on the path to growing your business. Marketing plays a crucial role in your business and can do wonders for your business’ success. A good food marketing agency will inquire about…
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.