Holiday Food Marketing

Effective Way to Keep Consumers Interested

Holiday food marketing is an effective way to keep customers interested in your brand or product and score placement in grocery stores.  There are many strategies for holiday food marketing, including flavors or products. So, how can these help your brand?

Holiday Packaging

From adults to kids, holiday candy is a must. What better way to stuff a stocking? M&Ms, Reeses, Hershey, and many others use fun, festive holiday food marketing tactics such as packaging to really get everyone in the spirit. The result? Customers love being festive and will likely grab the holiday packaging, especially for gifting.

Holiday Flavors

Holiday flavors create a buzz and customers want to get it while they can.  Coffee brands and creamers use holiday food marketing for seasonal flavors. The ever-popular pumpkin spice and eggnog flavors are ones that seem to fly off the shelves.

What it Can Do For Your Food Brand

Holiday food marketing is a great tactic.  What can it do for your food brand? For starters, many stores have seasonal or holiday displays. So utilizing these marketing tactics can really increase your chances of landing some prime shelf space. As mentioned before, customers are more likely to grab a festive package vs. a regular packaged item around the holidays. These items are only available for a short time, which increases the chances of people wanting to purchase them before they are gone until next year.

If you have any questions or would like to learn more about food marketing for your brand, please reach out to the NewPoint team. If you are interested in more food brand marketing topics, please visit our Food for Thought page or check out NewPoint’s Patrick Nycz’s book: Moving Your Brand Up the Food Chain.