Marketing Pros Offer 12 Best Practices To Capitalize On Partner Marketing As a member of the Forbes Agency Council every few weeks, I am invited to participate in an expert marketing panel These panels provide marketing viewpoints and opinions on the same topic from an impressive and diverse expert marketing panel. This marketing agency leader…
Marketing Pros Discuss Integrating Paid And Organic Content: 10 Ways To Make It Work I’m always happy to mix it up with the heavy hitters. That includes my fellow marketing agency leaders on the Forbes Agency Council. This panel acts as a platform to provide marketing opinions on the same topic from a diverse and…
Marketing Pros Offer 11 Ways To Encourage Customers To Refer Your Company I have been invited to participate in an expert marketing panel as a member of the Forbes Agency Council. These panels provide marketing viewpoints and opinions on the same topic from a stellar expert panel. This panel talks about ways to encourage customers…
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Need Guidance on How to Deal with Negative Press in a Positive Way? As a member of the Forbes Agency Council, I am invited to participate in expert panels. It’s a great exercise that provides different viewpoints on the same topic. This panel talks about how to deal with negative press in a positive way….
Got Any Preconceptions About Partnering With An Agency? As a member of the Forbes Agency Council, I am invited to participate in expert panels. It’s a great exercise that provides different viewpoints on the same topic. This panel has to do with common myths folks have about partnering with an agency. Here’s my take: ‘An…
Looking for Tips to Stand Out on Social Media and Boost Your Brand? As a member of the Forbes Agency Council, I am invited to participate in expert panels. It’s a great exercise that provides different viewpoints on the same topic. This panel discusses how to stand out on social media with tips for boosting your…
Tips for Best Practices For Website Management As a member of the Forbes Agency Council, I am invited to participate in expert panels. It’s a great exercise that provides different viewpoints on the same topic. This panel discusses best practices for website management. Here’s my take: Follow Proven Crisis Management Strategies Every organization should have…
Looking for Simple Ways a Business can Refresh Your Brand? As a member of the Forbes Agency Council, I am invited to participate in expert panels. It’s a great exercise that provides different viewpoints on the same topic. This panel provides 15 tips for refreshing your business’ brand across platforms. Here’s my take: Focus On…
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.