The Work
Every Brand Has a Purpose
As an agency at the intersection of strategy, creative and technology, NewPoint’s marketing portfolio strives to be more than a few pages of pretty food marketing projects that make you drool.
At the heart of every project you’ll find in our portfolio is our client’s business objectives kept front and center, whether that be stoking consumer appetites, building social fan bases, getting a foot in the door with major retailers or drawing a crowd at a trade expo.
Consistently punching above our weight, NewPoint delivers insight-driven branding, strategic positioning, research-backed campaigns, and other marketing programs to accomplish whatever your brand’s business goals might be.
A Marketing Portfolio for the Masses
If our calculations are correct, you are most likely a target demographic for one or more of the brands in our marketing portfolio. Those calculations? Everyone’s gotta eat. 😂
While our marketing creative aims for mass appeal, we nonetheless understand that every brand has its core buyer. Therefore, every NewPoint project involves a deep dive into your brand’s target persona. Based on our experience with the diversity of food and beverage CPG brands we’ve been honored to build and grow over the years, there’s no telling what the next challenge might be.
That said, one common thread tends to run through every story—a pivotal moment when the marketing solution was rather unexpected. The insights gathered during research on your core buyer’s demographics, geographics, and psychographics are often fundamental to building out your brand’s story.
What is Your Brand’s Story?
NewPoint strives to create branded storylines that resonate. A great brand story is more relevant to the target audience than the myriad alternatives in the marketplace. And there are plenty out there fighting loudly for the consumer’s limited attention. Your brand deserves to cut through the clutter with strategy-led and tech-enabled awareness, engagement, commerce and brand-loyalty building.
Despite all the noise—and the misconceptions—marketing’s not a shouting match. The recipe for success is often less about being louder and more about saying the right time to the right audience. It’s about messaging that taps into—and promotes—what your target consumer cares about.
As an agency, NewPoint creates powerful marketing solutions for clients who are looking to stand out in an overcrowded market. The goal is to build distinctive brands that stand apart, grow your business and maximize your return through world-class services and integrated solutions.
We are proud to work with brands who aren’t just fun to work with, but also share our passion for delivering results, meeting business goals and growing their brand through strategic thinking and creative excellence.
Based on our experience with the diversity of food and beverage brands we’ve been honored to build and grow over the years, there’s no telling what the next challenge might be.
One common thread tends to run through every story—a pivotal moment when the marketing solution was rather unexpected. The NewPoint team arrived intact bringing the experience of over 45 years working on strategy, creative and delivering results for food industry clients.
