V retail marketing tips title

Retail Marketing Tips for Food and Beverage Brands

Is in-store retail marketing worth it? Oh, the holidays. Christmas music over the speakers, jolly grocery store clerks (hopefully), great holiday deals and amazing in-store displays and coupons. Doesn’t get much better than that. But as a food or beverage brand, you may be wondering if in-store retail marketing is worth the bang for your…

Organic Ways to Market Your Food Brand

Organic Ways to Market your Food Brand

Market Your Food Brand Organically Marketing in the food and beverage industry can be a challenge with existing brands that have been dominating for quite some time. What can you do to boost sales and market your food brand organically? New products are up against heavy hitters like Coca-Cola, Kraft, and Nestle. And, let’s be…

retail food buyer

Retail Food Buyer: #1 CPG Food Brand Question

The Retail Food Buyer Wants to Hear this Question from CPG Food Brands We ask the retail food buyer questions, so you don’t have to. This was kind of a hot-button question with most the retail food buyer. “How can CPG (consumer packaged goods) food brands partner for future growth?” and “What product innovations are…

food brand extension

Kickstart: “DEW” a New Food Brand Extension

“Dew” the New Food Brand Extension: Kickstart Revisiting PepsiCo and the launch of the Mountain Dew food brand extension: “not-an-energy-drink” breakfast soda. We’ve seen this kind of brand extension before. Remember, Dr. Pepper TEN? But unlike Dr. Pepper TEN, Kickstart isn’t eliminating an entire audience with its marketing concept. Pepsi added 5% juice to its…

CPG Packaging

CPG Packaging Innovation Boosts Food Brands

How CPG Packaging Innovation Helps Food Brands Stand Out On The Shelf It is a crazy competitive world out for food brands vying for attention, and the grocery store is one of the hardest places to stand out. Done right, your brand can use CPG packaging innovation to attract shoppers, make your brand stand out,…

Food Buyer Pitch

Your Food Buyer Pitch: Great Story, Great Sales

Great Story, Great Sales, and Your Food Buyer Pitch Think of your retail selling story as making a good argument As gatekeepers to the shelf, food buyers are not sitting there with an open spot on their plan-o-gram (POG) waiting for your product. You are going to have to displace a competitor to get on…

Local Title

When It Comes to Food Marketing, “Local” is All Over the Map

Local is arguably the single biggest food trend since the turn of the millennium. So much so that back in 2007, the Oxford New American Dictionary named locavore its “Word of the Year.”   A recent survey by the Nielsen Company showed consumers rank “buying local” as their most important food-related cause, ahead of other options…

Why Food Brands Need Guiding Statements: Vision

How Do Food Brand Vision Statements Differ from Mission Statements and Why Does My Brand Need One? Mission statements answer where your food brand is now. Food brand vision statements answer the question of where your food brand wants to go. You will first need a mission statement before you write a food brand vision…

Part One Food Packaging

Why Choose Renewable Food Packaging?

Choosing renewable food packaging will not only benefit your company but society too There are many reasons why your food brand should switch to renewable food packaging. One reason is that society is becoming more aware of product packaging and its effect on the environment. As a result, demand has increased for renewable food packaging…